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We're an independent research provider and consulting firm focused on the housing industry. We compile and analyze an unprecedented volume of information to keep our clients informed. Utilizing our trusted analysis, our clients can:

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Chris Porter's picture

The Plus Side of 55+

by Chris Porter

It is time to get serious about listening to consumers and designing for the aging Baby Boomer population—the largest share of home shoppers today—who are looking for their next home opportunity as their children leave the nest and they consider retirement.

42% of the 22,000 home shoppers who took our 2014 Consumer Insights survey are 55+ and shared with us that:

Lisa Marquis Jackson's picture

The Truth about Mortgage Underwriting

by Lisa Marquis Jackson

The world is awash in inaccurate sound bites related to mortgage credit. We spoke with numerous industry executives and identified three truths that need to be clarified:

Land Is the Riskiest of Asset Classes

by Sean Fergus

Land buying can make or break a home builder or developer. Land can be so illiquid that the CEO of Toll has a plaque in his office reminding him that:

"You can buy more land in an afternoon than you can get rid of in a lifetime."

Investing in land carries significantly more volatility than nearly all other real estate asset classes. As a general rule, a 1% change in home values results in a 3% change in finished lot values because almost all of the change is attributable to a change in the value of the land rather than the structure. Investing in raw land carries an even greater level of volatility and price swings.