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by Chris Porter
It is time to get serious about listening to consumers and designing for the aging Baby Boomer population—the largest share of home shoppers today—who are looking for their next home opportunity as their children leave the nest and they consider retirement.
42% of the 22,000 home shoppers who took our 2014 Consumer Insights survey are 55+ and shared with us that:
by Sean Fergus
Land buying can make or break a home builder or developer. Land can be so illiquid that the CEO of Toll has a plaque in his office reminding him that:
"You can buy more land in an afternoon than you can get rid of in a lifetime."
Investing in land carries significantly more volatility than nearly all other real estate asset classes. As a general rule, a 1% change in home values results in a 3% change in finished lot values because almost all of the change is attributable to a change in the value of the land rather than the structure. Investing in raw land carries an even greater level of volatility and price swings.