Consumers value the importance of homeownership, as we detailed in our last newsletter about our real estate consumer research. So what is keeping them from buying today? More than 20,000 people who recently visited a new home community responded to our What Do You Call Home? Consumer Insights 2012 survey and offered insight into why prospective shoppers are still sitting on the fence.

Who did we talk to?

We understand important buyer preferences because more than 20,000 people responded to our 2012 "What Do You Call Home?" survey. Today's "new normal" requires great emphasis on consumer preferences and values that impact the home purchase decision. Understanding these details is critical to planning and achieving a more profitable strategy.

• The survey results are well-diversified by region, price point and all lifestages.