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Housing Dimensions Blog
May 9, 2012 Style matters more today than ever before, according to the more than 20,000 people who took our survey this year on "What Does Style Mean to You?" Take a look at what this huge sample of consumers rated as the most important characteristics when purchasing their next home: "Home Design" rivals "Location" for the #1 position, while "Price" ranked #4. Consumers value the importance of homeownership, as we detailed in our last newsletter about our real estate consumer research. So what is keeping them from buying today? More than 20,000 people who recently visited a new home community responded to our What Do You Call Home? Consumer Insights 2012 survey and offered insight into why prospective shoppers are still sitting on the fence. Who did we talk to? We understand important buyer preferences because more than 20,000 people responded to our 2012 "What Do You Call Home?" survey. Today's "new normal" requires great emphasis on consumer preferences and values that impact the home purchase decision. Understanding these details is critical to planning and achieving a more profitable strategy.
Real Estate Consumer Research Reveals Why People Are Not Buying Now
Survey Reveals People Still Want to Own a Home