Providing National Research & Consulting Services for Our Clients

Local Builder Market Intelligence June 2011

Sales Rates and Concessions: Understanding the Dance

  
   Lisa Marquis Jackson
Senior Vice President

June 22, 2011

Net prices continue to decline because many builders are finding that they can generate some sales via concessions, which wasn't true last year after the tax credit expiration.

We asked builders across the country to tell us about the incentives and contributions that contributed to their pricing last month. Here is a breakdown of concessions being put into effect:

(Click Graph to View Larger Version)

The typical path of declining prices starts with higher incentives (such as free options/upgrades and contributions to closing costs) that are eventually converted to across-the-board price cuts. Faced with slower sales, builders initially prefer incentives to price cuts, because they can delay or eliminate the longer term impact to buyers' psychology and appraiser's comps if the slowdown is temporary.

Since sales rate and concessions are so interconnected, we analyzed the average change in net sales per community alongside the metro-level concessions and found these takeaways :

  • Seattle has the highest growth in average net sales YOY, and both metro and state concessions are pretty low.

  • Raleigh's net sales are flat, but metro concessions are over 22% of the gross sales price!

  • Austin has seen increased average net sales, but concessions are over 22% of the gross sales price.

  • Nashville has the 2nd highest increase in average net sales YOY, and the lowest reported concessions.

  • Las Vegas and Phoenix both have YOY increases in net sales per community paired with moderate concessions below the national average, because most builders have reduced prices. Las Vegas builders saw weak sales last Spring, despite the tax credit, which generated a bigger percentage increase this year.

There is no room for error when investing and operating in today's housing environment. We are giving our clients confidence in their decision-making because they know we analyze the market dynamics from all angles.

(Click Graph to View Larger Version)

We look forward to seeing many of you during PCBC in San Francisco this week (June 21-24). Contact us if you would like to set up a meeting or see the schedule below to catch John Burns or Mollie Carmichael when they are presenting. In addition, our own Tim Sullivan is hosting the Gold Nugget Awards!

Wednesday, June 22
Mollie Carmichael

1:30 - 2:30pm: What Today's Buyers Want in a Home... And How to Get Them Off the Fence
2:45 - 3:45pm: Design as Differentiator in a Down Market
John Burns
1:45 - 2:45pm
Debt Providers: Put Me in Coach, I'm Ready to Play
Thursday, June 23
Tim Sullivan

12 - 2:30pm: Gold Nugget Awards

This is the most current available data for all variables and markets.


 
Permits Statistics
Employment Statistics
Affordability
   
12-
12-
Total
NF Payroll Employment
State
  Metro Area*
Month
S. Fam. Permits
Month
Total Permits
Permits / Peak Permits
1-Yr Growth
1-Yr Growth Rate
Unemp Rate
Median Home Price
Housing Costs / Income
JBREC Afford. Index
Alabama
 Anniston-Oxford9710021%4000.8%9.1%$85,31221%1.7
 Auburn-Opelika44766530%1,5002.9%7.5%$126,66232%2.2
 Birmingham1,3762,91237%(3,100)(0.6%)8.4%$142,77128%2.3
 Decatur12914916%(500)(0.9%)9.1%$96,81323%3.3
 Dothan25727236%(1,500)(2.6%)8.2%$87,74021%1.3
 Florence14620226%1,7003.1%8.3%$94,08521%0.2
 Gadsden707820%(400)(1.1%)9.0%$85,21718%0.0
 Huntsville2,2152,24345%00.0%7.5%$122,23519%0.3
 Mobile70699336%2,4001.4%10.2%$115,46725%1.1
 Montgomery42669127%(1,900)(1.1%)8.9%$128,65026%2.8
 Tuscaloosa28343717%8000.9%8.1%$119,02426%0.7
Alaska
 Anchorage4285887%2,8001.7%6.9%$180,05521%0.1
 Fairbanks38425%3000.8%6.7%$141,16517%0.2
Arizona
 Flagstaff18125619%3,2005.2%7.6%$257,00036%2.9
 Phoenix6,4347,32411%11,0000.6%8.1%$120,00017%0.1
 Prescott2553097%1000.2%9.5%$124,88323%0.0
 Tucson1,4361,96315%1,1000.3%7.9%$142,00025%0.0
 Yuma37637614%(400)(0.8%)25.3%$117,50022%0.5
Arkansas
 Fayetteville1,0221,15715%3,8001.9%5.8%$100,30717%0.0
 Fort Smith47363949%6000.5%7.7%$76,44815%0.0
 Hot Springs35359%1,6004.2%7.5%$108,19921%0.0
 Jonesboro33536337%(200)(0.4%)7.1%$76,59015%0.0
 Little Rock1,6353,72265%5,7001.7%6.5%$132,42122%3.1
 Pine Bluff3812029%(1,200)(3.2%)9.8%$66,96415%1.4
California
 Bakersfield9851,27114%(1,200)(0.5%)16.0%$116,25018%0.1
 Chico14940320%1,1001.6%13.2%$163,25028%0.6
 El Centro1321848%2000.4%27.9%$125,00023%1.5
 Fresno1,9061,97527%1000.0%17.0%$130,00021%0.0
 Hanford17224418%(100)(0.3%)16.6%$135,00024%3.1
 Los Angeles (D)2,3407,70411%23,5000.6%11.8%$335,00045%2.1
 Madera1171959%00.0%16.3%$122,50021%0.0
 Merced86882%7001.3%19.5%$110,00021%0.8
 Modesto1252584%00.0%17.5%$132,00020%0.1
 Monterey1061716%(1,200)(1.0%)12.6%$247,50031%0.8
 Napa11213614%(400)(0.7%)9.6%$325,00034%1.1
 Oakland (D)1,5472,92513%(5,300)(0.6%)10.4%$315,00033%1.6
 Orange County (D)1,9834,04116%12,7000.9%8.6%$495,00051%4.6
 Redding1382019%(600)(1.0%)15.6%$147,75025%0.3
 Riverside-San Bernardino4,4235,3199%(16,400)(1.5%)13.4%$170,00024%0.7
 Sacramento1,9262,38510%(14,600)(1.8%)12.0%$190,00025%0.4
 San Diego2,1524,52710%13,4001.1%9.8%$358,00044%2.9
 San Francisco (D)3571,47622%5000.1%8.3%$688,00065%3.3
 San Jose8323,98540%13,1001.5%10.1%$527,00046%3.1
 San Luis Obispo28644512%7000.7%9.4%$370,00050%3.6
 Santa Barbara21130511%1,4000.9%8.5%$318,75040%1.8
 Santa Cruz1111178%2,1002.5%13.1%$430,00053%1.9
 Santa Rosa3884838%2,7001.6%9.8%$316,50038%0.4
 Stockton81082212%(700)(0.4%)17.3%$154,00022%0.1
 Vallejo-Fairfield4414417%(2,400)(2.0%)11.6%$182,72721%0.0
 Ventura1934376%1000.0%9.7%$400,00043%3.8
 Visalia-Porterville9361,13032%(800)(0.8%)16.4%$115,00022%0.2
 Yuba-Sutter1401405%(300)(0.8%)20.2%$142,00023%0.6
Colorado
 Boulder2803737%1,3000.8%6.2%$320,50042%5.5
 Colorado Springs1,5461,85717%(2,400)(1.0%)9.1%$170,00025%1.2
 Denver3,3185,03018%5,3000.4%8.3%$210,00028%3.2
 Fort Collins50689725%1,9001.4%6.7%$214,00031%3.6
 Grand Junction32335117%(1,100)(1.9%)9.8%$130,92220%0.1
 Greeley62570216%7000.9%9.4%$149,95022%0.6
 Pueblo16517312%3000.5%9.9%$80,33117%0.4
Connecticut
 Bridgeport56996618%6,7001.7%8.3%$386,63036%0.3
 Hartford8891,09110%7,9001.5%8.9%$231,53925%0.0
 New Haven 3934817%1,7000.6%9.3%$220,82826%0.0
 Norwich2582649%(1,400)(1.1%)8.8%$197,37122%0.0
Delaware
 Dover61976535%6001.0%8.0%$188,65230%5.1
 Wilmington (D)9211,05616%(900)(0.3%)8.3%$190,99026%0.3
District of Columbia
 Washington D.C. (D)7,41811,15529%19,0000.8%5.5%$311,10427%2.6
Florida
 Daytona Beach5401,03713%(100)(0.1%)10.6%$89,40015%0.0
 Fort Lauderdale (D)8731,1156%5,7000.8%8.9%$150,00021%0.1
 Fort Myers1,1391,2204%(2,200)(1.1%)10.8%$99,90016%0.9
 Fort Walton Beach62362317%(700)(0.9%)7.1%$177,25026%2.3
 Gainesville30442213%(600)(0.5%)7.0%$153,83427%0.0
 Jacksonville2,9373,20113%4,3000.7%9.7%$135,50018%0.7
 Lakeland9589647%(1,900)(1.0%)10.8%$95,00015%0.3
 Melbourne8351,06811%(4,600)(2.3%)10.8%$105,00016%0.7
 Miami (D)8713,49713%10,0001.0%13.2%$158,50026%0.4
 Naples7551,06913%(500)(0.4%)9.7%$242,45033%2.8
 Ocala3933935%(1,600)(1.7%)12.2%$80,00014%0.0
 Orlando3,7525,24415%15,2001.5%9.9%$120,00018%0.1
 Panama City2083446%1,2001.6%9.4%$148,97923%0.1
 Pensacola1,1281,13618%(100)(0.1%)9.4%$128,53319%0.0
 Port St. Lucie3614154%(600)(0.5%)11.6%$112,00016%0.5
 Punta Gorda3044309%(300)(0.7%)10.6%$97,50017%0.7
 Sarasota1,5762,12515%4000.2%10.4%$150,00023%1.6
 Tallahassee49353312%4000.2%7.4%$143,19425%0.0
 Tampa4,2786,14216%7,8000.7%10.5%$105,00016%0.1
 Vero Beach3183188%00.0%12.0%$130,00021%2.1
 West Palm Beach (D)1,2391,5287%3,4000.7%10.2%$187,50026%1.3
Georgia
 Albany16323118%1,7002.8%9.9%$85,20617%0.0
 Athens22822810%1,5001.9%7.1%$121,75125%0.0
 Atlanta5,7627,06810%(9,000)(0.4%)9.7%$107,76815%0.1
 Augusta2,1872,20940%(2,700)(1.3%)8.4%$105,78618%0.0
 Brunswick37637629%1,0002.5%9.7%$130,33424%1.0
 Columbus9101,42964%3000.3%9.1%$99,82221%0.4
 Dalton94949%1000.2%11.1%$94,99920%0.5
 Gainesville1611616%9001.3%8.0%$117,10419%0.1
 Hinesville21621625%(100)(0.5%)8.5%$94,28517%0.4
 Macon30332317%1,0001.1%9.8%$90,69018%0.0
 Rome5012718%(200)(0.5%)10.2%$88,50518%0.0
 Savannah9861,26826%(200)(0.1%)8.5%$130,08323%1.1
 Valdosta45190562%(700)(1.3%)8.4%$98,47121%0.1
 Warner Robins60060028%4000.7%7.2%$92,47815%0.3
Hawaii
 Honolulu8871,60632%8,1001.9%4.6%$591,68874%5.3
Idaho
 Boise City1,3521,41212%1,2000.5%9.5%$134,83920%0.5
 Coeur D'Alene39054920%9001.7%11.4%$129,12819%0.1
 Idaho Falls26926914%3000.6%7.8%$95,14914%0.1
 Lewiston717519%(600)(2.3%)7.7%$122,26820%0.0
 Pocatello11411416%1000.3%8.8%$91,65014%0.1
Illinois
 Bloomington26946728%00.0%6.2%$160,38822%0.7
 Champaign-Urbana22048622%(2,900)(2.6%)7.2%$141,47825%2.9
 Chicago (D)2,6684,88511%37,4001.0%8.7%$175,00023%0.5
 Danville10137%(100)(0.3%)9.6%$53,98613%1.3
 Decatur787813%00.0%9.7%$89,00715%0.7
 Kankakee-Bradley62749%9002.1%11.2%$112,12017%0.1
 Lake-Kenosha (D)5161,03616%1,1000.3%8.9%$206,87224%0.4
 Peoria50854728%5,8003.3%8.0%$122,93119%3.0
 Rockford25430312%1,8001.3%11.9%$101,85918%4.2
 Springfield30741527%1000.1%6.8%$119,21717%0.2
Indiana
 Anderson69699%(1,000)(2.5%)9.5%$78,12815%0.0
 Bloomington18228924%00.0%6.2%$122,14226%1.5
 Columbus11811819%6001.4%7.0%$114,39319%0.2
 Elkhart-Goshen15421413%2,2002.1%10.1%$100,49720%2.2
 Evansville46955926%2,2001.3%6.9%$89,52115%0.0
 Fort Wayne74379722%3,1001.5%8.0%$96,85716%1.1
 Gary (D)78694120%(1,400)(0.5%)8.4%$119,99219%2.5
 Indianapolis3,4895,27631%(3,500)(0.4%)7.6%$121,87420%2.7
 Kokomo20203%2,0005.0%9.3%$77,69112%0.0
 Lafayette43749727%1,9002.1%6.5%$104,70520%0.0
 Michigan City13520735%(100)(0.2%)9.5%$106,49018%0.0
 Muncie455710%(800)(1.6%)8.6%$71,32716%0.0
 South Bend21537219%4000.3%9.1%$74,38014%0.2
 Terre Haute12933549%(200)(0.3%)9.1%$73,88214%0.0
Iowa
 Ames8831734%(900)(1.9%)4.5%$128,06920%0.0
 Cedar Rapids70488543%4000.3%6.1%$141,61220%0.4
 Davenport39871647%1,9001.1%7.1%$111,23116%0.1
 Des Moines2,0102,53340%(2,400)(0.8%)6.1%$147,08220%0.4
 Dubuque29547755%3000.5%5.6%$111,56818%0.0
 Iowa City43357734%(300)(0.3%)4.3%$146,43723%0.0
 Sioux City20326122%(1,700)(2.3%)5.8%$86,43014%0.0
 Waterloo36137144%6000.7%5.8%$105,54618%2.8
Kansas
 Lawrence16332417%(300)(0.6%)5.5%$137,37425%1.4
 Topeka34437027%(1,700)(1.5%)6.5%$105,45217%1.8
 Wichita8791,11824%1,6000.6%7.5%$115,81518%2.3
Kentucky
 Bowling Green33455840%(400)(0.7%)8.6%$104,78517%0.0
 Elizabethtown5171,03078%2,9006.3%8.6%$107,22217%0.0
 Lexington9651,16923%4000.2%8.0%$141,92621%0.2
 Louisville1,8332,56129%6,9001.2%9.6%$130,29720%0.0
 Owensboro26032229%5001.0%8.3%$82,01913%0.0
Louisiana
 Alexandria29534336%1,3002.0%7.0%$88,62915%0.0
 Baton Rouge2,6752,76131%(700)(0.2%)7.6%$168,49023%0.0
 Houma37237832%1,9002.1%5.4%$109,66816%0.1
 Lafayette70977715%2000.1%5.8%$123,65117%0.0
 Lake Charles7781,21181%(200)(0.2%)6.8%$101,21015%0.0
 Monroe31344137%(400)(0.5%)7.6%$93,75016%0.0
 New Orleans1,9162,27217%4,9000.9%7.2%$158,47323%0.3
 Shreveport1,0501,29942%5,4003.1%6.6%$154,07924%1.4
Maine
 Bangor20121321%(800)(1.3%)7.4%$113,93922%0.0
 Lewiston-Auburn14919122%(800)(1.7%)7.6%$121,13624%0.8
 Portland1,1051,14620%(800)(0.4%)6.2%$211,83029%1.4
Maryland
 Baltimore3,4684,90025%(4,700)(0.4%)7.0%$235,00029%4.0
 Bethesda (D)1,6632,88624%6,7001.2%5.0%$390,00034%5.0
 Cumberland10216841%1,4003.6%7.9%$97,00820%2.2
 Hagerstown55561915%(800)(0.8%)9.2%$136,72021%0.2
 Salisbury16516913%7001.3%8.2%$125,49123%0.0
Massachusetts
 Barnstable Town3583958%2,7002.9%8.2%$311,86539%0.6
 Boston (D)1,0952,47723%15,0000.9%6.2%$348,23736%1.9
 Cambridge (D)1,2792,03127%20,9000.9%6.5%$370,96834%0.3
 Pittsfield11512914%(100)(0.3%)7.8%$195,61434%3.2
 Springfield52857512%1,8000.6%8.5%$187,07528%1.3
 Worcester9021,14715%3,3001.4%7.9%$212,28524%0.3
Michigan
 Ann Arbor30161521%1,7000.9%6.2%$148,66522%0.0
 Battle Creek27274%4000.7%8.6%$78,35616%1.1
 Bay City22225%1000.3%9.6%$75,09813%0.0
 Detroit (D)50270211%1,3000.2%12.0%$80,42517%0.2
 Flint59592%(3,000)(2.2%)10.8%$68,17613%0.0
 Grand Rapids73173615%5,9001.6%8.1%$90,30015%1.0
 Holland40244616%1,3001.3%8.1%$123,54620%0.3
 Jackson67727%(100)(0.2%)9.7%$86,13514%0.1
 Kalamazoo31332913%2,0001.5%8.3%$104,49321%0.4
 Lansing37358919%2,6001.2%7.6%$77,69813%0.4
 Monroe11011710%(300)(0.8%)9.5%$108,05116%0.0
 Muskegon8711211%(700)(1.2%)10.1%$76,81916%0.0
 Niles12412415%1,5002.5%9.7%$108,40822%2.3
 Saginaw9412313%9001.1%9.4%$56,70711%1.6
 Warren (D)2,0882,54713%10,4001.0%10.5%$134,67519%0.0
Minnesota
 Duluth35344926%(1,000)(0.8%)7.5%$105,19618%1.9
 Minneapolis3,3825,06118%(500)0.0%6.3%$168,28620%0.3
 Rochester29243422%5000.5%5.6%$122,00915%0.0
 St. Cloud27527714%(500)(0.5%)6.6%$119,93919%0.1
Mississippi
 Gulfport-Biloxi1,3391,86834%8000.8%9.0%$119,40225%2.3
 Hattiesburg65656%(100)(0.2%)8.8%$88,99518%0.0
 Jackson1,1891,28429%2,0000.8%7.9%$128,94027%3.6
 Pascagoula31935623%(300)(0.5%)10.3%$96,43417%0.1
Missouri
 Columbia52379934%1,1001.2%5.6%$149,51425%0.7
 Jefferson City17321018%(800)(1.0%)6.5%$103,53615%0.0
 Joplin11816522%2,0002.5%7.3%$80,22015%0.0
 Kansas City2,1542,44713%(800)(0.1%)8.1%$135,00719%0.2
 Springfield7631,23024%(700)(0.4%)7.6%$109,11722%0.1
 St. Joseph10714434%(100)(0.2%)7.5%$84,35615%0.0
 St. Louis3,5284,98527%12,1000.9%8.5%$124,55818%0.0
Montana
 Billings28839827%1,2001.5%5.2%$116,22919%0.0
 Great Falls11613241%(200)(0.6%)6.2%$96,44819%0.2
 Missoula15432028%(2,300)(4.2%)7.4%$160,03132%2.4
Nebraska
 Lincoln6201,05139%1,9001.1%3.8%$130,57620%1.0
 Omaha1,9462,88844%3,8000.8%4.7%$136,17419%0.5
Nevada
 Carson City8527%1000.3%11.7%$136,05720%0.0
 Las Vegas3,7444,76612%(2,500)(0.3%)12.1%$125,00018%0.0
 Reno4745519%(2,100)(1.1%)11.7%$147,00021%0.0
New Hampshire
 Manchester34379211%1,7001.8%4.5%$224,25623%0.2
New Jersey
 Atlantic City39140810%(2,400)(1.8%)12.5%$217,86130%3.8
 Camden (D)1,0911,91823%(7,300)(1.4%)9.4%$193,91721%0.0
 Edison (D)2,5274,07817%(2,100)(0.2%)8.4%$334,73533%4.3
 Newark-Union (D)1,4122,40026%(6,000)(0.6%)9.0%$359,36237%2.2
 Ocean City31946619%(700)(1.9%)13.4%$221,42335%3.5
 Trenton19762317%(3,300)(1.4%)7.5%$248,99825%1.7
 Vineland20821830%(1,900)(3.2%)13.0%$129,20819%0.0
New Mexico
 Albuquerque1,4111,63318%(6,300)(1.7%)7.2%$185,00028%0.3
 Farmington16924141%1000.2%7.2%$177,62126%0.3
 Las Cruces69287235%(1,100)(1.6%)7.1%$98,66619%0.0
 Santa Fe95957%9001.5%5.6%$202,54327%0.0
New York
 Albany9631,66931%(5,400)(1.2%)6.8%$195,02726%2.0
 Binghamton89957%1,5001.4%7.8%$120,08120%2.6
 Buffalo8621,23727%2,1000.4%7.6%$124,07921%2.5
 Elmira526020%5001.3%7.4%$99,02017%1.5
 Glens Falls24927517%(1,600)(3.0%)8.2%$145,90523%1.2
 Ithaca10714121%1,6002.4%5.3%$151,98227%2.0
 Kingston12229821%(1,100)(1.8%)7.7%$208,79528%1.3
 Nassau (D)1,2541,54414%3,4000.3%6.6%$373,51132%3.4
 New York (D)1,40011,27027%27,1000.5%8.2%$431,11555%2.9
 Poughkeepsie79899419%7000.3%7.4%$211,30523%0.0
 Rochester1,0161,48729%11,6002.3%7.2%$119,59618%1.4
 Syracuse7471,01029%3,5001.1%7.6%$124,47819%1.3
 Utica-Rome24027221%(1,500)(1.2%)7.9%$108,70318%0.1
North Carolina
 Asheville9881,90444%1,6001.0%7.7%$159,90630%1.8
 Burlington35270835%1,0001.8%9.8%$105,99118%0.0
 Charlotte3,7304,80119%7,6000.9%10.3%$173,96224%1.9
 Durham1,4211,84828%1,8000.6%7.0%$200,00030%1.3
 Fayetteville1,5693,31377%(100)(0.1%)9.1%$103,45820%0.0
 Goldsboro19525136%(900)(2.1%)8.3%$95,95317%0.0
 Greensboro1,0071,85229%2,3000.7%9.9%$129,00524%0.0
 Greenville29658723%(500)(0.7%)9.6%$100,72822%0.0
 Hickory37638416%(1,400)(1.0%)11.7%$101,21621%0.0
 Jacksonville2,0182,28396%(100)(0.2%)8.2%$124,52824%0.1
 Raleigh-Cary4,1775,04729%10,2002.1%7.7%$196,80024%1.4
 Rocky Mount18318518%1,1001.9%12.5%$86,90619%0.1
 Wilmington1,4011,70819%(900)(0.7%)9.5%$231,65040%5.3
 Winston-Salem8201,11025%1,2000.6%9.1%$115,77319%0.0
North Dakota
 Bismarck56065059%1,6002.6%2.9%$161,07119%0.8
 Fargo6231,40950%2000.2%3.7%$149,05721%0.0
 Grand Forks14719529%2000.4%4.3%$120,87219%0.0
Ohio
 Akron65174018%6,7002.1%8.2%$103,50016%1.1
 Canton26936724%9000.6%9.3%$85,39114%0.9
 Cincinnati2,5152,99919%10,0001.0%8.4%$124,39317%0.1
 Cleveland1,6531,76122%5,8000.6%7.6%$110,72618%1.6
 Columbus2,7064,21125%10,9001.2%7.3%$119,95017%0.1
 Dayton61662215%5000.1%9.0%$95,20316%0.5
 Lima4011222%6001.2%9.2%$86,83518%1.6
 Mansfield36366%(600)(1.2%)10.4%$79,16615%0.0
 Sandusky47478%4,70013.8%8.0%$107,31217%0.0
 Springfield56609%2,2004.5%8.5%$86,09015%0.0
 Toledo47470017%5,1001.7%9.4%$74,28413%0.1
 Youngstown27430516%2,4001.1%9.1%$65,21012%0.8
Oklahoma
 Lawton25827825%3000.7%5.0%$89,42712%0.0
 Oklahoma City2,9203,15015%10,1001.8%4.5%$133,88020%0.9
 Tulsa1,8652,53821%4,1001.0%5.6%$130,20419%0.0
Oregon
 Bend3723829%(700)(1.2%)12.4%$130,36519%0.0
 Corvallis6619925%5001.3%6.3%$181,94434%3.5
 Eugene38848718%(200)(0.1%)9.4%$190,18938%5.9
 Medford27638618%2000.3%11.7%$138,05722%0.1
 Portland3,0364,51323%9,6001.0%8.8%$214,90029%3.3
 Salem38265219%(1,300)(0.9%)9.8%$152,25026%3.5
Pennsylvania
 Allentown1,1811,39226%4,2001.3%8.0%$215,45128%3.7
 Altoona11613928%5000.8%6.1%$96,23019%1.3
 Erie33645144%3,3002.6%7.5%$108,81019%1.6
 Harrisburg1,1641,40638%(2,300)(0.7%)6.5%$140,41721%1.6
 Johnstown888824%1,4002.3%7.6%$80,05217%1.2
 Lancaster9601,16832%(500)(0.2%)6.1%$162,44722%1.6
 Lebanon22122527%1,2002.4%5.8%$136,17821%1.9
 Philadelphia (D)2,7273,82422%11,5000.6%7.4%$222,13228%4.1
 Pittsburgh3,4223,61451%15,1001.3%6.5%$122,08420%1.9
 Reading35135516%3,1001.9%7.5%$147,12821%3.7
 Scranton63866030%4,0001.6%8.3%$116,77821%1.0
 State College33541638%00.0%5.0%$156,67824%0.0
 Williamsport19520338%2000.4%7.1%$111,12722%2.1
 York79399932%2,9001.7%7.0%$148,30220%0.8
Rhode Island
 Providence1,0961,35812%3,5000.6%10.9%$220,26131%0.8
South Carolina
 Anderson23136919%3,0005.1%9.0%$94,76818%0.0
 Charleston2,5332,96627%4,5001.6%8.0%$203,56733%3.7
 Columbia2,2102,71333%(1,000)(0.3%)8.1%$114,90019%0.0
 Florence32937429%6000.7%10.5%$113,63823%1.2
 Greenville1,4671,46727%3,4001.2%8.0%$128,17423%2.7
 Myrtle Beach1,2551,36012%4,1003.5%10.2%$144,51127%0.1
 Spartanburg52052519%2,8002.4%9.6%$114,12123%2.9
 Sumter30230233%5001.4%10.5%$95,47319%0.0
South Dakota
 Rapid City37846034%(300)(0.5%)5.0%$119,67720%1.0
 Sioux Falls62194738%6000.5%4.7%$139,57222%3.7
Tennessee
 Chattanooga8801,00826%3,0001.3%8.5%$118,06623%0.6
 Clarksville1,0101,92160%1,1001.3%10.3%$98,19218%0.0
 Cleveland24631233%5001.3%9.4%$104,59521%0.0
 Jackson22322320%2000.3%10.2%$84,52018%0.0
 Johnson City40775352%8001.0%8.8%$109,61424%0.0
 Kingsport39943228%2,3002.0%8.2%$105,44823%0.1
 Knoxville1,2692,06732%4,7001.5%7.9%$138,09524%0.0
 Memphis1,4942,09419%(4,300)(0.7%)10.1%$115,01822%1.3
 Morristown16617122%(800)(1.8%)11.6%$97,09221%0.0
 Nashville3,7594,32424%6,8000.9%8.7%$150,00023%1.6
Texas
 Abilene25125312%(1,600)(2.5%)6.2%$113,30019%3.4
 Amarillo50584423%3,3003.0%5.2%$126,20021%2.5
 Austin6,0119,50636%14,1001.8%6.5%$193,10026%2.9
 Beaumont82599340%4,8003.1%10.6%$130,00023%3.8
 Brownsville1,0221,21031%1,3001.0%11.5%$130,00031%4.9
 College Station5691,13132%2,3002.3%5.7%$130,00029%2.8
 Corpus Christi8151,34722%3,2001.8%7.6%$133,60024%3.0
 Dallas (D)10,05815,93322%62,9003.1%7.7%$161,10022%1.6
 El Paso2,8864,60471%5,7002.0%9.7%$133,30028%3.7
 Fort Worth (D)4,2815,56214%20,2002.4%7.6%$127,07318%0.0
 Houston20,62525,89535%51,1002.0%8.0%$148,60020%1.1
 Killeen1,8332,14547%3,3002.6%7.5%$115,74320%1.4
 Laredo63377833%4000.5%8.0%$88,33917%0.2
 Longview21640926%1,6001.7%6.6%$129,40022%3.1
 Lubbock8271,42434%2000.2%5.8%$106,40021%0.0
 McAllen3,1083,56538%3,3001.5%11.4%$96,00023%0.0
 Midland40940911%2,7004.0%4.4%$123,59817%0.0
 Odessa26158928%2,7004.5%6.1%$136,30024%4.1
 San Angelo14914910%2000.4%5.9%$115,40021%3.7
 San Antonio4,4855,91427%7,6000.9%7.0%$147,90023%2.6
 Sherman6631829%1000.2%8.0%$95,00016%2.7
 Texarkana9924429%1000.2%7.1%$78,67215%0.0
 Tyler1832509%1,3001.4%7.2%$135,10022%1.5
 Victoria95955%7001.4%6.9%$125,00019%2.0
 Waco41860320%9000.9%7.1%$115,00022%1.6
 Wichita Falls11914516%2000.3%6.8%$113,60019%3.7
Utah
 Logan29358642%1,9003.6%5.0%$121,03321%0.6
 Ogden-Clearfield1,1181,18623%2,2001.1%7.1%$129,04017%0.2
 Provo-Orem1,2891,69626%2,2001.2%7.0%$131,73718%0.0
 Salt Lake City1,6862,48020%7,4001.2%6.9%$196,27127%3.9
 St. George77577920%4000.9%8.8%$120,27821%0.1
Virginia
 Charlottesville5721,35852%1,7001.7%4.7%$199,06426%0.0
 Danville12516532%1,8004.7%9.5%$84,24419%0.0
 Harrisonburg34241232%8001.3%5.4%$157,15524%0.1
 Lynchburg50363535%2,6002.5%6.5%$129,89723%0.1
 Richmond2,3413,08427%(5,800)(1.0%)6.6%$179,36927%1.4
 Roanoke41643823%(800)(0.5%)6.2%$134,28722%0.1
 Virginia Beach2,9443,69816%(1,500)(0.2%)6.5%$193,69329%3.8
 Winchester30930917%1,9003.5%6.2%$132,91520%0.0
Washington
 Bellingham38243417%(900)(1.1%)8.4%$198,82430%0.8
 Bremerton48163625%(700)(0.8%)7.7%$233,50026%1.1
 Kennewick1,4821,97961%2,1002.1%7.3%$179,66622%1.5
 Longview12513820%(700)(2.0%)11.9%$125,73519%0.1
 Mount Vernon19019417%(700)(1.6%)10.2%$171,48722%0.1
 Olympia9971,12835%(200)(0.2%)8.1%$200,00025%1.4
 Seattle (D)4,2478,00529%23,4001.7%8.3%$325,00034%2.7
 Spokane8351,49434%1,8000.9%9.1%$153,31525%2.0
 Tacoma (D)1,6321,81027%(700)(0.3%)9.8%$189,72924%0.0
 Wenatchee31832529%5001.3%8.8%$170,03524%0.1
 Yakima37465554%(600)(0.8%)10.3%$153,06926%2.2
West Virginia
 Charleston25231437%2,7001.8%8.1%$128,06921%0.1
 Huntington13924138%(300)(0.3%)8.3%$84,79016%0.0
 Morgantown3411338%5000.8%6.0%$119,21127%1.4
 Parkersburg888820%7001.0%8.6%$85,72815%0.1
 Weirton181810%3000.7%11.3%$75,44013%0.0
 Wheeling253010%7001.0%8.6%$74,27314%0.0
Wisconsin
 Appleton31654225%3000.3%6.7%$112,36215%0.1
 Eau Claire24933924%2,1002.6%6.6%$110,69719%1.2
 Fond Du Lac9021234%(300)(0.7%)6.9%$113,57517%0.0
 Green Bay49790129%(800)(0.5%)7.0%$122,39419%0.5
 Janesville13214211%2000.3%9.2%$105,89117%0.0
 La Crosse25533840%(1,500)(2.0%)5.9%$117,12517%0.0
 Madison7641,26121%1,5000.4%5.2%$214,45830%4.0
 Milwaukee9491,99523%23,4002.9%7.6%$205,29131%5.0
 Oshkosh-Neenah20736725%(1,000)(1.1%)6.5%$109,15419%1.0
 Racine12720916%5000.7%8.9%$130,14919%0.2
 Sheboygan67679%7001.2%7.5%$119,40617%0.0
 Wausau24525718%1000.2%7.6%$111,56918%0.4
Wyoming
 Casper28234538%(100)(0.3%)5.9%$108,97614%0.0
 Cheyenne18518521%7001.6%6.5%$114,83619%1.2
* The government defines metro areas and includes metro divisions within some areas. In these instances, we report at the more detailed division level, because that is what most of our clients use for decision making. For example, we report on the Los Angeles and Orange County divisions separately, rather than the Los Angeles MSA, which includes both Los Angeles and Orange counties. We also use the more colloquial names used by business people, so we refer to the "Santa Ana-Anaheim-Irvine" division as "Orange County." For the government definitions, visit: http://www.census.gov/population/www/metroareas/lists/2009/List1.txt