Building Market Intelligence

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Strategies for Timing the Market

Our clients frequently ask, “When is the market turning, and how should I plan for the inevitable downturn?” To answer their question, we advise our clients to assess their tolerance for risk, their short- and long-term investment horizons, their competitive …

Midwest Markets Late to the Game—but Ready to Play Ball

The US economic recovery is currently in its ninth year of expansion—and heading into extra innings. While the Cubs, Royals, and Cardinals have all won the World Series during the recovery, the Midwest housing markets have had little to brag about. …

Build It and They Will Move

Our selling season is officially over in Southwest Florida. The beaches are quieter, locals are able to get a tee time, I can finally get a restaurant reservation again, and builders are tallying their sales. Most builders we’ve spoken with …

A Survey to Help Builders Pivot to Young Families and Retirees

As demographic demand shifts from urban dwellers (young adults and empty nesters) to families and retirees, home builders are expanding their offerings to cater to these long-awaited demographic groups. Builders interested in participating in our survey of what consumers are …

How Well Do You Understand Demographics?

Take this 10 question quiz and find out. How has single-parenting changed over time? What % of Americans live in urban downtowns? Which generation started the most companies?   Click here to take our Demographics Fun Facts Quiz     …

Housing—It’s a Matter of Life or Defense (Spending)

Under President Trump’s proposed federal budget, the DC region could lose $1.2 billion in federal procurement dollars, mostly in Maryland and the District of Columbia. However, while the region will suffer, Virginia’s suburbs could experience an increase in federal defense …

A Career Woman’s Perspective on Home Buying

It is no secret that women’s role in the workplace has been steadily rising since the 1950s. In fact, the percentage of women in the workforce has doubled since the 1950s, while the percentage of men in the workforce has …

Atlanta Is the Winner in the Super Bowl of Housing

This Sunday, the Atlanta Falcons and New England Patriots will battle it out in Houston, Texas, at Super Bowl 51. The Patriots may be favored to win the game, but Atlanta beats Boston in the housing market. Based on our most recent …

The Surban Appeal to a Single, Working Mom

As a single, working mom, my two teenage boys often hear me say, “Time is money.” I need to be mindful of my housing budget while managing my crazy busy life with limited time. I am in the season of life …

Mortgages More Available than Many Think

Our home-builder clients sell hundreds of homes every weekend to buyers with 5% down payments and below average credit scores. Yet, many middle-income households with average credit and access to a 5% down payment assume they cannot become homeowners because …