Building Market Intelligence

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Midwest Markets Late to the Game—but Ready to Play Ball

The US economic recovery is currently in its ninth year of expansion—and heading into extra innings. While the Cubs, Royals, and Cardinals have all won the World Series during the recovery, the Midwest housing markets have had little to brag about. …

Build It and They Will Move

Our selling season is officially over in Southwest Florida. The beaches are quieter, locals are able to get a tee time, I can finally get a restaurant reservation again, and builders are tallying their sales. Most builders we’ve spoken with …

A Survey to Help Builders Pivot to Young Families and Retirees

As demographic demand shifts from urban dwellers (young adults and empty nesters) to families and retirees, home builders are expanding their offerings to cater to these long-awaited demographic groups. Builders interested in participating in our survey of what consumers are …

How Well Do You Understand Demographics?

Take this 10 question quiz and find out. How has single-parenting changed over time? What % of Americans live in urban downtowns? Which generation started the most companies?   Click here to take our Demographics Fun Facts Quiz     …

Housing—It’s a Matter of Life or Defense (Spending)

Under President Trump’s proposed federal budget, the DC region could lose $1.2 billion in federal procurement dollars, mostly in Maryland and the District of Columbia. However, while the region will suffer, Virginia’s suburbs could experience an increase in federal defense …

Atlanta Is the Winner in the Super Bowl of Housing

This Sunday, the Atlanta Falcons and New England Patriots will battle it out in Houston, Texas, at Super Bowl 51. The Patriots may be favored to win the game, but Atlanta beats Boston in the housing market. Based on our most recent …

The Surban Appeal to a Single, Working Mom

As a single, working mom, my two teenage boys often hear me say, “Time is money.” I need to be mindful of my housing budget while managing my crazy busy life with limited time. I am in the season of life …

Mortgages More Available than Many Think

Our home-builder clients sell hundreds of homes every weekend to buyers with 5% down payments and below average credit scores. Yet, many middle-income households with average credit and access to a 5% down payment assume they cannot become homeowners because …

State of the Industry: Publicly Traded Home Builders

With public builders now comprising 34% of new home sales, we thought we would check in on the state of the industry by sharing our roll-up of their financial statements. The publicly traded home builders have shown tremendous discipline this …

“Must Offer” Features for Move-Up Buyers

To be sure you’re on top of current feature trends, offer your move-up buyers: Oversized kitchen islands Outdoor spaces, fireplaces, and kitchens Drop zones Glass panel front doors Dual shower heads I visit new home communities a lot, primarily in …