Building Market Intelligence

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City Walkability in the Suburbs

The 40th-best-selling master-planned community in the country provides some great ideas for developers looking to tap into the demand for today’s busy home buyers. The residents of One Loudoun must feel relaxed and relieved when they walk out their front …

Knowing Your Generations

Let’s look at who’s shopping out there today for a new home! Who are they? What do they want? This infographic is part of a new series of studies by JBREC on generational differences, based on responses from 22,000 new …

Successful Segmentation

How do you become the 22nd-fastest-selling master-planned community in the country with just seven months of sales? Rancho Mission Viejo in San Juan Capistrano, California sold 360 homes (50-plus a month) from June to December at its two new villages …

Top Amenities by Generation

Check out what more than 20,000 new home shoppers shared as the amenities they most wanted in their next community. Below are the top 25 preferences by generation. The major differences relate to the presence of children for the younger …

Taking Stock: Single-Family Rental is Here to Stay

Categories: Rental Housing

Single-family homes now comprise 35% of all rentals and 11% of all households. Source: U.S. Census Bureau; John Burns Real Estate Consulting estimates What’s driving demand? From 2005 to 2012, single-family rental homes grew 1.7% per year, primarily due to: …

Don’t Stop Believing (or Building)

Nocatee is a case study of going against conventional wisdom during a downturn—and reaping big rewards afterward. The master-planned community was the fifth best-selling community in the country in 2013, with 838 net sales, up 65% over 2012. Confidence in …

Breaking Down the Market: Developing Strategies by Comparing Submarkets

Within an MSA, there are often submarkets where careful risk/reward analysis says you should: buy land and build more homes in one submarket sell your land holdings in another submarket, and be more aggressive with price appreciation assumptions in a …

Market Trends: Don’t Overlook Baltimore

After five years of its home value appreciation rates lagging those in the Washington MSA, Baltimore area appreciation rates are expected to nearly match Washington’s in 2014. The Burns Metric of the Month According to the Burns Home Value Index™, …

The Boomerang Veers Off Course

Of the 5.3 million households who lost their home to a foreclosure or short sale from 2007 to 2013, we believe that: 889,000 have already repurchased a home. 1.6 million will be stuck renting for at least the next seven …

In Short Supply: Southern California’s Housing Deficit

Good luck finding a new home to buy in Southern California these days-the supply of new home projects open and selling in Southern California is currently at a 20-year low. Cautious capital, a lack of finished lots, and notoriously slow …