Building Market Intelligence

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Effective Marketing by Life Stage

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that: Local advertising and geofencing are more effective …

Effective Land Planning by Life Stage

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right …

Strategies for Timing the Market

Our clients frequently ask, “When is the market turning, and how should I plan for the inevitable downturn?” To answer their question, we advise our clients to assess their tolerance for risk, their short- and long-term investment horizons, their competitive …

New Home Premium Volatility

Hot, cold, medium? It is time to revisit one of our findings from last year’s white paper that evaluated 36 California new home infill communities in both hot and cold housing markets. We learned that the new home premium varies …

Midwest Markets Late to the Game—but Ready to Play Ball

The US economic recovery is currently in its ninth year of expansion—and heading into extra innings. While the Cubs, Royals, and Cardinals have all won the World Series during the recovery, the Midwest housing markets have had little to brag about. …

Build It and They Will Move

Our selling season is officially over in Southwest Florida. The beaches are quieter, locals are able to get a tee time, I can finally get a restaurant reservation again, and builders are tallying their sales. Most builders we’ve spoken with …

Give Us Music, Fresh Food, Wine, and Cornhole

Boomer masterplan developers still don’t understand us millennials. Their marketing tries to entice us with their version of cool: the flashiest new gadget, the most up to date home technology, or a community social connection. Our research (and my own …

California Has Density Solutions, but Not Enough New Housing

The big three housing markets—Texas, Florida, and California—all easily topped 100,000 building permits in 2017. Combined, they account for almost one of every three new homes permitted for construction in the US last year. Only one other state (North Carolina …

The Seven Sizzling Housing Markets

Seven markets are sizzling with new home construction today. We rank these markets based on our Burns Housing Market Hotness Index (see graph below and index description at the bottom), which encompasses fundamental supply/demand factors and our market strength ratings. …

The Barbell Is Crushing the Supply of Affordable Homes

If you need any further convincing that we need to build more lower-priced homes, take a look at resale supply. The supply of low-tier listings (defined by Zillow as listings priced in the bottom one-third of home values in the …