Building Market Intelligence

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Strategies to Maximize the Age-Qualified Opportunity in California

25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year. Some are more successful than others. We’ve analyzed nearly 10,000 homes in age-qualified (AQ) California communities and …

Majority of Homeowners and Renters Benefiting from the Tax Cuts and Jobs Act

We believe that the Tax Cuts and Jobs Act (TCJA) will likely impact housing as follows: More entry-level home buying in most areas of the country Higher rents, since tenants now have more disposable income Acceleration in Southern migration We ran …

Strategies for Providing Attainably Priced Homes in Southern California Markets

Affordability is the biggest red flag for builders and capital providers wanting to do business in Southern California. How can home builders provide more attainably priced homes and make a profit? Poor affordability has curbed demand and price growth significantly despite …

Strategies for Success: Navigating DC’s Turbulent Housing Markets

Lately, the Washington housing market has had its share of ups and downs. Mortgage rates are fluctuating, and news headlines are shaking buyers’ and builders’ confidence. Despite the turbulence, we believe there are unique real estate opportunities to provide success …

2019 Building Products Design Trends

At the 2019 International Builders’ Show, we identified five big building product design trends. 1. Expanded Internet of Things (IoT) Compatibility. Last year we highlighted IoT technologies as the key that opened the door to whole-home connectivity. This year we …

The Woonerf Solution

Woonerf has made its way to the United States. The Dutch term, which means “living street,” refers to streets with characteristics such as slow “walking pace” speed limits and shared spaces for cars, bikes, and pedestrians. Alan Scales and Ken Ryan, two …

Smarter Robots, Wooden Skyscrapers, and Processes That DO Work

Labor shortages, supply-chain inefficiencies, and rising material costs consistently top the list of what keeps our clients up at night. We hear these pains expressed every month in our builder and building product industry surveys and can’t escape news headlines …

Effective Marketing by Life Stage

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that: Local advertising and geofencing are more effective …

Effective Land Planning by Life Stage

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right …

Strategies for Timing the Market

Our clients frequently ask, “When is the market turning, and how should I plan for the inevitable downturn?” To answer their question, we advise our clients to assess their tolerance for risk, their short- and long-term investment horizons, their competitive …