Building Market Intelligence

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Grading Housing Market Fundamentals

After many months of testing, we are proud to introduce our Market Fundamentals grade, which has proven to be a 3-5 year leading indicator for home price appreciation and depreciation. Improving fundamentals usually result in increasing appreciation, and vice versa. …

The Poster Child for Housing Excess: The City of Maricopa, AZ

Nothing exemplifies the boom and bust of this cycle like the City of Maricopa, Arizona. A distant Phoenix suburb, the city’s growth has been phenomenal: 1,040 people in March 2000 4,998 people in March 2004 24,625 people in July 2006 …

Position Your Product Offerings for Success

In a down housing cycle, it is generally wise to adjust your product offerings to appeal to a larger segment of buyer demand. Builders can lower costs per square foot – and the overall home price – by changing out …

Start A New Company

While 2008 promises to be one of the most difficult years in home building, it will also present many opportunities, particularly for those individuals who do not have recourse loans. Here are 3 suggestions: Start a New Company: Buy land …

Community and Home Design Must Appeal to Your Target Buyer Profile

Given today’s competitive market conditions, planning and designing for the right buyer profile is more critical than ever. It is important to show model merchandising with hints of the target buyer profile throughout the home through lifestyle photography, room designs …

Economy Weakening; Are More Rate Cuts Far Behind?

We are most likely in a very mild recession right now. Unemployment spiked this month, and consumer confidence has fallen to 88.6, which is well below the long-term average of 98.6. The Fed now knows that it should have dropped …

The Power of the Government

This month, we focus on the government’s impact on housing. Paulson-Bush Plan – Much Ado About Nothing We can’t find anyone credible who believes the Paulson-Bush plan that was announced on December 6 will significantly help the housing market. According …

Develop Your Strategy for a Mortgage Industry Shutdown

There is a real threat that mortgage bankers will become far more conservative in the coming months. For planning purposes, we suggest that your business plan consider a scenario where you can only sell homes to very high-quality borrowers. For …

Projecting Future Housing Prices

Point of Clarification – Before we address this week’s topic, we need to address some feedback from our last e-mail. We were not predicting a quick turnaround, but merely pointing out that a healthy economy will help the housing market …

Look at Value Through Buyers’ Eyes

Truly understanding what buyers’ considerations are during the new home buying process is essential to building a successful marketing campaign. With so many incentives and deals offered to attract buyers into new home neighborhoods in today’s soft market conditions, it …