Building Market Intelligence

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Where Are We in the Housing Cycle?

Ten years ago today, our company published Strategies to Navigate 5 Stages of the Housing Cycle and followed that up with a 7-minute educational cartoon on the housing market. To commemorate the 10-year anniversary of those analyses, we are sharing the graphic …

A Survey to Help Builders Pivot to Young Families and Retirees

As demographic demand shifts from urban dwellers (young adults and empty nesters) to families and retirees, home builders are expanding their offerings to cater to these long-awaited demographic groups. Builders interested in participating in our survey of what consumers are …

How Well Do You Understand Demographics?

Take this 10 question quiz and find out. How has single-parenting changed over time? What % of Americans live in urban downtowns? Which generation started the most companies?   Click here to take our Demographics Fun Facts Quiz     …

Housing—It’s a Matter of Life or Defense (Spending)

Under President Trump’s proposed federal budget, the DC region could lose $1.2 billion in federal procurement dollars, mostly in Maryland and the District of Columbia. However, while the region will suffer, Virginia’s suburbs could experience an increase in federal defense …

Apartment Returns Shifting to Secondary Markets

Categories: Rental Housing

Secondary apartment markets and what we call surban™ locations (desirable suburban locations with urban amenities) have shifted to become outperformers. Secondary markets (determined by historical permit activity) have had less construction than primary markets and remain more affordable. These secondary markets …

3 Secrets to Pricing Infill New Home Projects

In many areas of California, particularly the more built-out coastal counties, an increasing number of projects are being built in older infill neighborhoods. Infill areas often have no actively selling new home projects to use as comps for new deals; …

Sounding the Alarm on Health Care, Technology, and Automotive

Three major industries appear to be overheated and will likely be shedding jobs sometime soon: health care, technology, and automotive. Our 68-page white paper Industries at Risk and Implications for Housing outlines our concern about jobs and housing markets tied …

A Career Woman’s Perspective on Home Buying

It is no secret that women’s role in the workplace has been steadily rising since the 1950s. In fact, the percentage of women in the workforce has doubled since the 1950s, while the percentage of men in the workforce has …

Inland Empire New Home Market: On Watch for Upgrade from “Warm” to “Hot”

The Inland Empire new home market is showing signs of rapid improvement with rising new home sales volume driven by lower prices than Coastal markets, rising job growth, an increase in the FHA loan limit and low levels of resale …

Atlanta Is the Winner in the Super Bowl of Housing

This Sunday, the Atlanta Falcons and New England Patriots will battle it out in Houston, Texas, at Super Bowl 51. The Patriots may be favored to win the game, but Atlanta beats Boston in the housing market. Based on our most recent …