Building Market Intelligence

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Atlanta Is the Winner in the Super Bowl of Housing

This Sunday, the Atlanta Falcons and New England Patriots will battle it out in Houston, Texas, at Super Bowl 51. The Patriots may be favored to win the game, but Atlanta beats Boston in the housing market. Based on our most recent …

Lack of Supply Drives Prices Way Up

New homes in California are now $300,000 more expensive than in Florida and Texas. When supply doesn’t meet demand, prices go up. To illustrate this, we divided an area’s population by the number of actively selling new home communities and …

YouTube plus Demographic Shifts Giving Rise to DIY Surge

The coming wave of young households, coupled with their propensity to use YouTube to learn skills, will create a DIY (Do-It-Yourself) surge beginning next year. DIY remodeling will grow faster than professional contractor remodeling in 2018–2025, reversing a 20-year trend. Younger …

E-Commuting Creating Demand for Better In-Home Office Space

39% of new home shoppers work at home at least one day per week. Almost 25% of shoppers born in the 1960s and 1970s work at home at least three days per week. This shift in work and home life …

The Surban Appeal to a Single, Working Mom

As a single, working mom, my two teenage boys often hear me say, “Time is money.” I need to be mindful of my housing budget while managing my crazy busy life with limited time. I am in the season of life …

Successful Age-Restricted Lifestyle Apartments Achieve Higher Rents

In ten short years, from 2005 to 2015, the number of people turning 65 each year exploded from 2.2 million to 3.5 million. Many of these older Americans are increasingly choosing to rent. With this surge of older renters, developers …

Mortgages More Available than Many Think

Our home-builder clients sell hundreds of homes every weekend to buyers with 5% down payments and below average credit scores. Yet, many middle-income households with average credit and access to a 5% down payment assume they cannot become homeowners because …

State of the Industry: Publicly Traded Home Builders

With public builders now comprising 34% of new home sales, we thought we would check in on the state of the industry by sharing our roll-up of their financial statements. The publicly traded home builders have shown tremendous discipline this …

Hurricanes’ Historical Impact on Construction

As Hurricane Matthew heads toward the East Coast of the United States, our thoughts are with our team members, family members, and millions of others along the Southeast coast. Hurricanes obviously have a big impact on the construction business. Here …

“Must Offer” Features for Move-Up Buyers

To be sure you’re on top of current feature trends, offer your move-up buyers: Oversized kitchen islands Outdoor spaces, fireplaces, and kitchens Drop zones Glass panel front doors Dual shower heads I visit new home communities a lot, primarily in …