Building Market Intelligence

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Let’s Talk Surban™

  Consulting leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. For episode 4 of our New Home Insights Podcast, Dean talks with our Chief …

A 5-Year Delay in Homeownership, Other Big Shifts

Generational definitions of millennial tend to be too broad. As our company’s housing demographer, I am responsible for bringing clarity on these categories to our clients. Here are two great charts and five interesting conclusions on household formation and homeownership …

What the Shrinking Middle Class Means for Housing

The widening gap in income distribution trends in the US has significant implications for home buying activity and homeownership. The shrinking size of the American middle class (those who make between two-thirds and double the median US household income*) has …

Redefining the Prime Working Years

The workaholic baby boomers continue to redefine employment, even as they reach the traditional retirement age. They created the surge in dual-income families that ended in 2000, and now they are creating a surge in full-time workers over the age …

Understanding the Single-Family Renter

Single-family home renters earn more money, have more kids, and are more likely to be married than multifamily renters. . Click here to download infographic . Comparing the 16 million single-family renter households to the 28 million multifamily rental households: …

Labor Force Shortage Ahead

A surge in retirees (people turning 65) will slow the growth of workers in the US. In 2000, 2 million people turned 65; 3.5 million did in 2016; and 4.0 million will in 2021. Even with a higher than usual rate of retiree-aged …

College Educations Cause Income Inequality!

Rising college graduation rates, particularly for women, have significantly contributed to a greater share of high-income households. Among married couples, 23% now both graduated from college—a percentage that has steadily risen for decades. When both spouses went to college and …

5 Tips for Housing Multigenerational Families

Almost 21 million households already live with multiple adult generations in homes not designed for multigenerational living. While we expect the numbers to steadily increase—especially with 44% of new home shoppers wanting to accommodate their aging parents someday—the big opportunity …

Beware the Household Formation Headlines

Beware the household formation headlines! The current data—1.3 million households formed in 4Q14—likely overstates actual household growth. Since 2007, 6 out of 8 of the gains in the fourth quarter were given back in the subsequent first quarter by negative …

The Plus Side of 55+

It is time to get serious about listening to consumers and designing for the aging Baby Boomer population—the largest share of home shoppers today—who are looking for their next home opportunity as their children leave the nest and they consider …