Building Market Intelligence

We have projected the long-term housing demand dynamics in the US, which we explore in this white paper. These demand dynamics are driven by demographics, second homes, teardowns, and the need to bring demand and supply into better balance. The …

The largest age group in the US today is 27 to 31 years old. With the median age of an entry-level buyer at 33, according to the National Association of Realtors, we believe demographics will continue to support strong home …

  Consulting leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. For episode 4 of our New Home Insights Podcast, Dean talks with our Chief …

Generational definitions of millennial tend to be too broad. As our company’s housing demographer, I am responsible for bringing clarity on these categories to our clients. Here are two great charts and five interesting conclusions on household formation and homeownership …

The widening gap in income distribution trends in the US has significant implications for home buying activity and homeownership. The shrinking size of the American middle class (those who make between two-thirds and double the median US household income*) has …

The workaholic baby boomers continue to redefine employment, even as they reach the traditional retirement age. They created the surge in dual-income families that ended in 2000, and now they are creating a surge in full-time workers over the age …

Single-family home renters earn more money, have more kids, and are more likely to be married than multifamily renters. . Click here to download infographic . Comparing the 16 million single-family renter households to the 28 million multifamily rental households: …

A surge in retirees (people turning 65) will slow the growth of workers in the US. In 2000, 2 million people turned 65; 3.5 million did in 2016; and 4.0 million will in 2021. Even with a higher than usual rate of retiree-aged …

Rising college graduation rates, particularly for women, have significantly contributed to a greater share of high-income households. Among married couples, 23% now both graduated from college—a percentage that has steadily risen for decades. When both spouses went to college and …