Building Market Intelligence

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Higher-Density Housing in Great Locations Is Catching On

Our consumer research clearly shows that price-sensitive first-time buyers are willing to trade lot and home size for a better location these days. We have a subscription service and searchable database of photographs of the best designed homes called DesignLens, …

Hurricane Harvey’s Business Impact

Houstonians are resilient. The conversation here in Houston has already changed from “I hope your family is safe and dry” to “What does this mean for our business?” We did some meaningful research to help answer that question and concluded …

New Home Prices Are Holding Back Home Sales

Rising new home prices across the nation have eroded new home sales under $200K and contributed to lackluster new home sales volumes. As shown below, new homes priced under $200K comprised nearly half of the market (44%) in 2010, compared …

Houston Housing Market Slowdown

Despite greater diversification of the Houston economy over the last decade, it is still highly dependent on the energy sector. The concentration of energy jobs in Houston is 6.6 times higher than the national average. Even with a recent rebound, oil …