Building Market Intelligence

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Designing Build-to-Rent (BTR) Homes: Six Features That Are Different than For-Sale

by Jenni Nichols & Deana Vidal December 23, 2022

Regardless of home type or target renter in build-to-rent (BTR) homes, there are a few design strategies that differentiate them from for-sale homes

Standard Build-to-Rent Nomenclature: A Path to Greater Acceptance

by Deana Vidal September 30, 2022

20 members of our New Home Trends Institute’s Build-to-Rent council recently gathered to give the industry some missing clarity and consistency in terminology. The goal was to align on the terms that will: 

Lighting and Storage: Underrated Housing Design Opportunities

by Deana Vidal February 4, 2022

Lighting and storage showed up unexpectedly in 5 of our 11 recent consumer home design surveys.

6 Trend Themes for 2021

by Deana Vidal & Anja Seng February 9, 2021

There are many accelerations in consumer habits as outlined in the New Home Trends Institute’s 21 Trends for 2021 webinar. By zooming out and looking at them holistically, they can be summarized in six overarching themes we expect in 2021. …