Building Market Intelligence

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Designing with More Confidence

Builders can finally rely on data as well as opinion to make multi-million dollar design decisions, resulting in improved profitability. At last year’s Housing Design Summit, the head of architecture at one of the largest builders in the country shared …

The Trends That Matter

Which trends will matter and which will not? One way we think about this is by looking at the adoption curve below. Which innovations will explode along the green line versus stagnate along the red line? In this podcast episode, …

Unique Perspectives from Taylor Morrison’s CEO

Sheryl Palmer, the CEO of the sixth-largest home builder in the country, joined our podcast host Dean Wehrli for one of the most insightful interviews I have heard in a while. Sheryl shared her: Unique and very thoughtful view of …

Gaming Tech Comes to Home Building

The gaming industry has led the development of 3D video tools that builders and architects are now using to enhance sales, reduce construction costs, and speed up entitlements. These tools are virtual reality (VR) and augmented reality (AR). In this …

The Biggest Checkbook in Home Building

Bruce Flatt, the CEO of Brookfield Asset Management and the keynote speaker at our upcoming client conference in New York in November, has been very busy spending tens of billions of dollars transforming how Americans will live in the future. …

Local Affordability Issues Might Surprise You

We all know that New York is more expensive than Texas and that relocating home buyers can get more for their money in the South. However, for local housing industry executives, what matters is how expensive each market is in …

Mortgage Market Education

Despite the fact that the mortgage pays for about 90% of all housing revenue for every participant in the housing industry, we rarely see industry executives at mortgage conferences. So we are bringing the intelligence to you in this podcast. …

Top Design Judge in the Country Shares Her Insights on Design Trends

Lisa Parrish, who has led the industry’s design awards judging for the last 30 years (along with her husband and her father), provides a wealth of information in this podcast. At this year’s Gold Nuggets Awards show alone, she reviewed …

Successful Pivots as the Housing Market Runs Out of Steam

In this podcast, I explain why I believe new home sales and construction have “run out of steam,” at levels many deem to be too low. What’s different this time from prior cycles includes: Banks – Two banking regulation laws …

Don’t Miss the Middle

In this podcast, Dan Parolek from Opticos Design shares his insight on a term he coined, “missing middle housing,” which he defines to be the range of housing types between or in the middle of detached single-family homes and mid-rise …