Building Market Intelligence

New home marketing will never be the same. The home is more of a place of refuge and safety than ever before. For many more, the home is also now their office. Here are some marketing tactics we see working. …

  “The house is a reaction to the way people live.’” -Bill Ramsey, Principal, KTGY   Bill Ramsey, a Denver-based architect at KTGY, shares how COVID-19 is changing what we want from our homes and which of these changes might …

In this podcast, learn how several technology investments enabled Smith Douglas Homes to achieve their best sales week ever in the one ending May 3, 2020. The company sells 1500+ affordably priced homes per year throughout the Southeast. Partnering with …

When you spend 11 years worried about a bomb landing on your head and then start your own company only to see your country’s currency become worthless, you develop a level of grit and perspective that helps you see clearly …

Dean Wehrli interviews Zach Williams from the digital marketing agency Venveo to learn what strategies are working best today.   Episode Takeaways The best online promise is often beating out the best product, much to the dismay of some. Home …

John Burns and Dean Wehrli recorded this podcast episode on March 19, 2020, right after our second weekly client webinar amidst the Covid-19 crisis. They discussed some of our market conclusions to date and our best estimate of some of …

If you want to know what makes a great master-planned community, you need to listen to Bob McLeod of Newland, one of the biggest and best master developers in the nation. Bringing 50 years of experience and having sold tens …

Builders can finally rely on data as well as opinion to make multi-million dollar design decisions, resulting in improved profitability. At last year’s Housing Design Summit, the head of architecture at one of the largest builders in the country shared …

Which trends will matter and which will not? One way we think about this is by looking at the adoption curve below. Which innovations will explode along the green line versus stagnate along the red line? In this podcast episode, …