Building Market Intelligence

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The Monumental Disruption of iBuyers

A new, highly disruptive home-selling option known as iBuyers (instant buyers) has clearly emerged: Home sellers are excited. Real estate agents are nervous. Venture capitalists have been investing heavily. Experienced real estate executives are becoming less skeptical as more and …

Time to Reboot Your Housing Rental Strategies

Categories: Podcast Rental Housing

Huge shifts are occuring in the rental market: Return to basics. Rental demand is shifting to a focus on affordability, with renters willing to sacrifice square footage, privacy, amenities, and commute time in return for lower rent. Suburban growth. Urban …

Spring 2019: ‘Is This the Last Breath?’

This podcast is so insightful, I almost didn’t release this to the non-paying world. For those of you who are not clients, enjoy this taste of what our clients receive all year long. Enjoy Jody Kahn, Devyn Bachman, and host …

Demographic Shifts: Two Years Later

A little over two years ago, Chris Porter and I shipped our manuscript for Big Shifts Ahead: Demographic Clarity for Businesses to the publisher, uncertain of how many books we needed to print. Now in its third printing and with …

The Power of Home Design

Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group), have a lot of fun with podcast host Dean Wehrli, sharing their thoughts on the payoff for spending the time and …

Surprising Consumer Design Insights

Three of the biggest surprises at our Housing Design Summit last year were: Significant building products research. How surprised many of our builder, developer, and architect clients were by the level of consumer research and insight conducted by building product …

Is Social Media Hurting or Helping Sales?

The new home industry has lost market share, capturing only about 10% of total homes sales compared to the historical norm, which is closer to 15%. While most builders are effectively using social media to drive sales, I believe that …

Real Estate Pros Steering Clients Away from New Homes

. . I had some disagreements with the host of a local mortgage radio show recently. You can listen to the full 14 minutes here or read my summary below: Disagreements The interview was a stark reminder of what most home builders …

The 4 Big Demographic Influencers

  In episode 5 of our podcast, consulting leader Dean Wehrli interviews John Burns regarding the 4-5-6 rule for demographic-based decision making, which is covered in chapter 3 of the book Big Shifts Ahead. Click here to subscribe to future …

Expecting 13%+ Hit to Home Sales Due to Rising Mortgage Rates

We surveyed 8,537 current homeowners and asked them how rising mortgage rates will impact their future decision to move. We learned that if rates were 1.0% higher than their current mortgage: 40% would still move. 36% may not move. 24% …