Building Market Intelligence

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The Power of Home Design

Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group), have a lot of fun with podcast host Dean Wehrli, sharing their thoughts on the payoff for spending the time and …

Surprising Consumer Design Insights

Three of the biggest surprises at our Housing Design Summit last year were: Significant building products research. How surprised many of our builder, developer, and architect clients were by the level of consumer research and insight conducted by building product …

Is Social Media Hurting or Helping Sales?

The new home industry has lost market share, capturing only about 10% of total homes sales compared to the historical norm, which is closer to 15%. While most builders are effectively using social media to drive sales, I believe that …

Real Estate Pros Steering Clients Away from New Homes

. . I had some disagreements with the host of a local mortgage radio show recently. You can listen to the full 14 minutes here or read my summary below: Disagreements The interview was a stark reminder of what most home builders …

The 4 Big Demographic Influencers

  In episode 5 of our podcast, consulting leader Dean Wehrli interviews John Burns regarding the 4-5-6 rule for demographic-based decision making, which is covered in chapter 3 of the book Big Shifts Ahead. Click here to subscribe to future …

Expecting 13%+ Hit to Home Sales Due to Rising Mortgage Rates

We surveyed 8,537 current homeowners and asked them how rising mortgage rates will impact their future decision to move. We learned that if rates were 1.0% higher than their current mortgage: 40% would still move. 36% may not move. 24% …

End the Guesswork

Here is a link to the 30-minute investor-oriented Housing Market Outlook webinar I recently presented for Bloomberg’s 300,000+ subscribers. You can also access the webinar slides here. For our clients who have a Bloomberg terminal, we post our research on …

Designing a Successful New Industry Collaboration

Click here for print friendly version To our knowledge, an event like this had never been done before. We recently brought the creative design talent from the largest home builders, land developers, architects, and building products companies in the US …

Our First Podcast

    Consulting Leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. On our first podcast, Dean talks with the guy with his name on …

Retirees Want More Dogs and Gardens, Less Golf and Pickle Ball

Retiree amenity preferences shift over time. In our book Big Shifts Ahead, Chris Porter and I broke the generations into decade born because the traditional definitions involved far too many years. By doing so, we have been able to identify shifting …