Building Market Intelligence

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Surprising Consumer Design Insights

Three of the biggest surprises at our Housing Design Summit last year were: Significant building products research. How surprised many of our builder, developer, and architect clients were by the level of consumer research and insight conducted by building product …

Is Social Media Hurting or Helping Sales?

The new home industry has lost market share, capturing only about 10% of total homes sales compared to the historical norm, which is closer to 15%. While most builders are effectively using social media to drive sales, I believe that …

Pricing Clarity from Coast to Coast

In this podcast, our consulting leaders Dean Wehrli, Lesley Deutch, and Pete Reeb provide tremendous insight on the rising incentives required to sell a home today. Dean notes what is different this time:   “Buyers have never been more savvy….They’ve …

Advice for Marketing to Millennials

Our millennial Consumer Insights Manager Sidney Pell concludes this podcast with: “You are crazy if you don’t think they are looking you up online.” . For fun, choose a home builder or landlord and search the term “[company name] reviews” …

The Rapid Disruption of Home Building

The home building industry is rapidly changing in some very exciting ways. New technologies are allowing homes to be built better than ever, while also enabling home buyers to live much more comfortably and conveniently in a new home than …

Lower Mortgage Rates for Energy-Efficient Homes?

In our latest podcast episode, CR Herro, the Vice President of Innovation at Meritage Homes, articulates changes coming to the new home industry. Like the car industry in America 30 or 40 years ago, new home builders are facing a …

Disruptive Forces in Construction

Margaret Whelan, an industry investment banker who has successfully raised money for several innovative housing companies, explains why this time is going to be different with respect to off-site construction. While there is a wide spectrum of construction possibilities in …

Making Sense of the Single-Family Rental Industry

Dallas Tanner, the Chief Executive Officer who co-founded Invitation Homes in 2012 and has grown it to be the landlord for more than 80,000 rental homes across the US, shares with us the future of rental homes. Invitation Homes strategically …

Smart Home Technology with Todd Tomalak

Todd runs our building products practice, helping building products companies and home builders work together to profitably meet consumer demand. In this podcast, Dean and Todd discuss: How technology will continue to invade the home, with homeowner permission, simplifying life …

Real Estate Pros Steering Clients Away from New Homes

. . I had some disagreements with the host of a local mortgage radio show recently. You can listen to the full 14 minutes here or read my summary below: Disagreements The interview was a stark reminder of what most home builders …