Building Market Intelligence

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Build Like a Girl

According to the Bureau of Labor Statistics, women comprise 9% of the 10.3 million US construction workers. Sheryl Palmer of Taylor Morrison is the only female CEO among the 19 publicly traded home builders. In this podcast, Dean Wehrli interviews …

Home Buyer Amenity Preference Shifts

In episode 6 of our podcast, Dean Wehrli interviews one of our Consumer Insights leaders, Steve Burch, about changing community amenities. Click here to subscribe to future episodes. Steve discusses the importance of doing consumer research and segmentation before planning …

The 4 Big Demographic Influencers

  In episode 5 of our podcast, consulting leader Dean Wehrli interviews John Burns regarding the 4-5-6 rule for demographic-based decision making, which is covered in chapter 3 of the book Big Shifts Ahead. Click here to subscribe to future …

Expecting 13%+ Hit to Home Sales Due to Rising Mortgage Rates

We surveyed 8,537 current homeowners and asked them how rising mortgage rates will impact their future decision to move. We learned that if rates were 1.0% higher than their current mortgage: 40% would still move. 36% may not move. 24% …

End the Guesswork

Here is a link to the 30-minute investor-oriented Housing Market Outlook webinar I recently presented for Bloomberg’s 300,000+ subscribers. You can also access the webinar slides here. For our clients who have a Bloomberg terminal, we post our research on …

Designing a Successful New Industry Collaboration

Click here for print friendly version To our knowledge, an event like this had never been done before. We recently brought the creative design talent from the largest home builders, land developers, architects, and building products companies in the US …

John Burns Kickstarts Our Podcast

Consulting Leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. On our first podcast, Dean talks with the guy with his name on the logo. …

Retirees Want More Dogs and Gardens, Less Golf and Pickle Ball

Retiree amenity preferences shift over time. In our book Big Shifts Ahead, Chris Porter and I broke the generations into decade born because the traditional definitions involved far too many years. By doing so, we have been able to identify shifting …

What the Shrinking Middle Class Means for Housing

The widening gap in income distribution trends in the US has significant implications for home buying activity and homeownership. The shrinking size of the American middle class (those who make between two-thirds and double the median US household income*) has …

Roll the DICE on a Growing Buyer Profile

DICE, Dual Income College Educated (you heard the term here first!), households continue to increase in numbers. The number of households with two college educated spouses/partners in the labor force has exploded, increasing 13 times since the 1960s!!! . . …