Building Market Intelligence

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Expecting 13%+ Hit to Home Sales Due to Rising Mortgage Rates

We surveyed 8,537 current homeowners and asked them how rising mortgage rates will impact their future decision to move. We learned that if rates were 1.0% higher than their current mortgage: 40% would still move. 36% may not move. 24% …

End the Guesswork

Here is a link to the 30-minute investor-oriented Housing Market Outlook webinar I recently presented for Bloomberg’s 300,000+ subscribers. You can also access the webinar slides here. For our clients who have a Bloomberg terminal, we post our research on …

Designing a Successful New Industry Collaboration

Click here for print friendly version To our knowledge, an event like this had never been done before. We recently brought the creative design talent from the largest home builders, land developers, architects, and building products companies in the US …

Our First Podcast

Consulting Leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. On our first podcast, Dean talks with the guy with his name on the logo. …

Retirees Want More Dogs and Gardens, Less Golf and Pickle Ball

Retiree amenity preferences shift over time. In our book Big Shifts Ahead, Chris Porter and I broke the generations into decade born because the traditional definitions involved far too many years. By doing so, we have been able to identify shifting …

What the Shrinking Middle Class Means for Housing

The widening gap in income distribution trends in the US has significant implications for home buying activity and homeownership. The shrinking size of the American middle class (those who make between two-thirds and double the median US household income*) has …

Roll the DICE on a Growing Buyer Profile

DICE, Dual Income College Educated (you heard the term here first!), households continue to increase in numbers. The number of households with two college educated spouses/partners in the labor force has exploded, increasing 13 times since the 1960s!!! . . …

The Gen X Pivot: Fewer Sales, Better Design

Gen X is attracting a lot less attention from home builders these days. In the last four years, 11 publicly traded home builders have announced a new entry-level brand, and another 6 builders have announced a new retirement brand. The …

Surveys Confirm Little Impact from Rising Rates

  CNBC did a 95-second clip on rising mortgage rates, including an interesting survey from Redfin about what would happen if mortgage rates rose to 5%. Redfin’s survey of 4000 home buyers concluded that: 6% of buyers would not purchase …

Home Sharing: 44 Million Empty Bedrooms Await

Home sharing will gradually take a sizeable dent out of housing demand. Just like Uber matches car owners with passengers and Airbnb matches homeowners with short-term renters, new technology companies match homeowners with long-term renters. These sharing economy technologies will …