Building Market Intelligence

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Five Minutes at the Builders’ Show

Adam Grubb of Professional Builder gave me five minutes to summarize our forecast. Click on video above to view 2018 Forecast We have the most bullish 2018 price and volume forecast of those we track, and we are increasing our …

Surging Home Buying vs. Quality Home Renting

It never ceases to amaze me how great interviewers can extract so much information in only two minutes. Here are the highlights of what I shared on CNBC earlier this week: . . Surging home sales. “Something happened in the middle …

10 New Demographic Trends Shared by Our Readers

We have learned a lot in the last 12 months. After giving three presentations at ULI today, Chris Porter and I will have presented our findings 71 times since publishing our book Big Shifts Ahead one year ago. Here are …

Houston vs. Los Angeles

With Houston and Los Angeles squaring off to see who has the better baseball team, we thought it would be fun to compare these two massive housing markets. To do so, I turned to our monthly Metro Analysis and Forecast …

A More Segmented Business Model

In the last two years, 8 of the 20 publicly traded home builders have announced a new brand targeting entry-level buyers. Conversely, the two public builders most associated with entry-level, LGI Homes and D.R. Horton, announced expansions catering to retiree …

Correcting Demographic Misperceptions

 Our survey of almost 1,000 people showed eight significant demographic misperceptions. Read our book Big Shifts Ahead if you want the facts. Those misperceptions (along with charts that clarify) are as follows: 1) We are younger than we think. Half of respondents believed …

Falling Homeownership

Today’s 63.7% US homeownership rate* (down from 69.1% 12 years ago) is propped up by a very high homeownership rate for those aged 65+ who bought their homes many years ago. They benefited from a strong economy, more affordable housing …

Affordable Homes Are More Volatile

Occasionally, wonky statistics tell a meaningful story, which is one reason we analyze thousands of pages of data each month. Our monthly US Housing Analysis and Forecast report alone has reached 328 pages! The CoreLogic Case-Shiller Tiered Home Price Index is one …

Significant Swings in Competition

Is your local new home competition up 15% or down 10% over the last year? How much will it increase or decrease in the next year? In the last year, new home competition has: Surged 15% or more in eight …

Student Debt’s Drag on Homeownership

For eight years in a row now, homeownership has fallen in the first quarter, and we expect another small decline to be announced. In our book Big Shifts Ahead, we forecast homeownership of 60.8% by 2025. Demographics are the most …