Building Market Intelligence

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The Light: Consumer Trends to Watch in 2022

by Maegan Sherlock & Anja Seng & Jeff Brazel & Jeff Kottmeier & James Penner & Allie Martin February 18, 2022

Our team compiled 22 opportunities for 2022, which we will share over the next few weeks. They cover a wide range of topics, from affordability solutions to migration patterns. Here are 6 opportunities to win over consumers this year.

The Light: Apartment Rent Forecasts (to Help You Weather Market Shifts)

by Jeff Kottmeier & Lesley Deutch & Ken Perlman February 5, 2021

This week we completed our rent forecasts for 127 metro area apartment markets. We maintain a bullish outlook for demand, with some key differences by market. With such a wide variation across the markets, good timing could lead to great …