Building Market Intelligence

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4 Cultural Crossovers to Improve Sales

by Jenni Lantz & Mikaela Sharp November 28, 2018

In a recent webinar for our DesignLens™ clients titled Cultural Crossover 2020, Susan Yashinsky from Sphere Trending summarized four cultural shifts that builders and developers should incorporate in their designs. For our DesignLens™ members, we identify and analyze eight innovations each …

Surban: The Next Big Change to the American Landscape

by Steve Burch & Jenni Lantz & Mikaela Sharp July 12, 2018

The residential construction industry is shifting away from the suburban template that exploded in popularity in the 1950s to a new template we call surban™. In the analysis below, we will show you some thriving new home development examples and …

The Gen X Pivot: Fewer Sales, Better Design

by John Burns & Jenni Lantz & Mikaela Sharp March 29, 2018

Gen X is attracting a lot less attention from home builders these days. In the last four years, 11 publicly traded home builders have announced a new entry-level brand, and another 6 builders have announced a new retirement brand. The …

The Rise of Modern Styles

by Steve Burch & Jenni Lantz March 5, 2018

Three completely independent sources confirm that new home buyers increasingly prefer modern home styles: New home shoppers. 30% of the new home shoppers in our recently completed 2018 Consumer Insights survey prefer a modern exterior style, and 36% prefer a …

Increased Pet Ownership Inspires New Design Trends

by Jenni Lantz December 22, 2015

“Happiness is a warm puppy.” – Charles Schultz Several of the best-selling new home designs we found this year incorporate specific spaces designed for pets. More than half of US households own a pet, led by 71% of Vermont households. …