Building Market Intelligence

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The Light: 5 Key Consumer Shifts

What today’s new home buyers are telling us Never before have so many Americans spent this much time in their homes, and—despite all the orders to stay inside—homes are still selling. Last week, we connected with more than 90 real …

The Light: The Apartment Industry

The mission of John Burns Real Estate Consulting is “to help executives make informed housing industry investment decisions.” And despite the uncertainty in the global economy today, a recovery will be in our future. In this newsletter, we choose to …

Six Florida Housing Trends

From Miami to Jacksonville to Pensacola, here are some exciting trends we are helping our clients implement in 2019: Design diversification. The demographic landscape is changing, and we are seeing new product configurations, architecture, and unit mix to appeal to a …

Boomers: Food for Thought

Thinking of building communities for boomers? Focus on food! Grocery stores and restaurants topped the list of most desirable amenities, according to our Consumer and Product Insights survey, which includes responses from more than 9,000 registered new home shoppers born …

Building for the Buyer: A New Perspective for the Housing Market

I recently hosted a panel of three distinguished builders from Florida to discuss the changing demographics of the state and how each builder is targeting the different generations. Below are the primary conclusions based on new generational definitions by decade …

The Retiree Surge Is Here

Only 10 years ago, 2.2 million people were turning 65 each year. That number has surged to 3.5 million this year and will grow to 4.2 million in 2025! Tomorrow’s retirees will completely transform the housing industry. We have done …

The 2016 Florida Housing Market Forecast

Moderating Job Growth: We are forecasting significant moderation in job growth across most markets. A spike in retirees will result in fewer working-age adults, leading to strong retiree demand at the same time as slower employment growth.  Watch for moderate economic …

Where Do We Grow?

Palm Beach County’s housing market has always been constrained: geographically, with the Everglades to the West and Atlantic Ocean to the East, and affordability-wise, as median home prices continue to climb. With families moving down from the Northeast and Midwest …

Affordable Florida Housing Markets Take Off

Price-conscious Florida home buyers of all ages have recently created mini-booms in the most affordable suburbs and rural areas. Affordability in the suburbs Sales have increased recently in communities within a 45 minute to 1 hour commute to major employment …

On Your Mark, Get Set, Go!

We continue to see positive momentum in Florida’s housing markets with steady home sales, varied levels of price appreciation, and higher construction levels. But the pace of growth differs tremendously across metropolitan areas. If we entered each of Florida’s major …