Building Market Intelligence

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The Light: Six Factors to Consider for Offsite Construction

Three catalysts—code adoption, credibility, and competitive pressure—are driving offsite construction forward. Here are six factors that will help you decide if offsite is right for you.

The Light: Sustainable and Healthy Profits

According to three experts who just spoke on our monthly New Home Trends Institute webinar, increasing profitability through healthy and sustainable building requires three things.

The Light: Build-for-Rent Tenant Preferences

We now have concrete data to back some of the multi-million dollar decisions that single-family rental developers make. For each of the following categories, there are things you should spend more on, and things that matter less: Pet decisions Materials …

The Light: Master-Planned Communities Lean into Health and Wellness

Categories: COVID-19 The Light

The once-prolific “resort lifestyle” is now a top focus for only 18% of developers we surveyed for our March Master-Planned Communities Trend Report. The newcomer appearing to take its place? Health and wellness, which is now second only to long-time frontrunner, Family Friendliness. …

Hit the Gas, Tap the Brakes, and Change Direction

COVID-19’s massive impact on home life has sent clear signals that our clients are using to adjust their home sales, marketing, and designs. Here are 6 strategies we suggest, along with a 25-minute presentation Mikaela Sharp recently gave summarizing the …

The Light: Tell Me a Story

Once upon a time, a pandemic known as COVID-19 wreaked havoc on the world. Real estate developers—the people who create the wonderful communities we live in and who employ hundreds of thousands of great people—successfully raised the money they needed …

Design Analysis That Can Boost Revenue

Which of these eight paint companies picked the “color of the year” that will add the most revenue to home sales? Data now shows that there are four colors that can collectively add more than $13K to your home price …

4 Cultural Crossovers to Improve Sales

In a recent webinar for our DesignLens™ clients titled Cultural Crossover 2020, Susan Yashinsky from Sphere Trending summarized four cultural shifts that builders and developers should incorporate in their designs. For our DesignLens™ members, we identify and analyze eight innovations each …

Surban: The Next Big Change to the American Landscape

The residential construction industry is shifting away from the suburban template that exploded in popularity in the 1950s to a new template we call surban™. In the analysis below, we will show you some thriving new home development examples and …

What the Shrinking Middle Class Means for Housing

The widening gap in income distribution trends in the US has significant implications for home buying activity and homeownership. The shrinking size of the American middle class (those who make between two-thirds and double the median US household income*) has …