Building Market Intelligence

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The Light: New Amenities for a New Customer

by Maegan Sherlock June 17, 2022

What consumers want in a community is shifting, requiring master plan and rental community developers to rethink once-standard amenities and respond to changing needs.

The Light: Consumer Trends to Watch in 2022

by Maegan Sherlock & Anja Seng & Jeff Brazel & Jeff Kottmeier & James Penner & Allie Martin February 18, 2022

Our team compiled 22 opportunities for 2022, which we will share over the next few weeks. They cover a wide range of topics, from affordability solutions to migration patterns. Here are 6 opportunities to win over consumers this year.