Building Market Intelligence

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Digital Tools Sell More Homes

by Maegan Sherlock January 13, 2023

New home shopping tools help deepen engagement and establish trust and emotional connection, overcoming large hurdles to selling homes online.

Adapt Your Strategy for Shifting Consumer Sentiment

by Maegan Sherlock September 2, 2022

Consumers have spoken: they believe in homeownership, but many think now is not the right time.

The Light: New Amenities for a New Customer

by Maegan Sherlock June 17, 2022

What consumers want in a community is shifting, requiring master plan and rental community developers to rethink once-standard amenities and respond to changing needs.

The Light: Consumer Trends to Watch in 2022

by Maegan Sherlock & Anja Seng & Jeff Brazel & Jeff Kottmeier & James Penner & Allie Martin February 18, 2022

Our team compiled 22 opportunities for 2022, which we will share over the next few weeks. They cover a wide range of topics, from affordability solutions to migration patterns. Here are 6 opportunities to win over consumers this year.