Building Market Intelligence

Sign up for our free industry newsletters, known as Building Market Intelligience™, by filling out the form to the right.

Southern California New Home Market Trends and Strategies—4Q 2019

Los Angeles Negative fallout from the passage of Proposition JJJ in 2016 is beginning to be felt in the new home market as the pipeline of for-sale slab-on-grade housing projects in the City of Los Angeles dwindles. Total permits in …

Affordable Apartments? Skip the Amenities

Categories: Rental Housing

New apartment communities must have amenities, right? Not necessarily. Our consumer research shows that the most valued amenity is frequently “low rent.” A recent survey by the NMHC showed that the two top community amenities nationwide are: reliable cell reception …

Strategies to Maximize the Age-Qualified Opportunity in California

25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year. Some are more successful than others. We’ve analyzed nearly 10,000 homes in age-qualified (AQ) California communities and …

Strategies for Providing Attainably Priced Homes in Southern California Markets

Affordability is the biggest red flag for builders and capital providers wanting to do business in Southern California. How can home builders provide more attainably priced homes and make a profit? Poor affordability has curbed demand and price growth significantly despite …

The Woonerf Solution

Woonerf has made its way to the United States. The Dutch term, which means “living street,” refers to streets with characteristics such as slow “walking pace” speed limits and shared spaces for cars, bikes, and pedestrians. Alan Scales and Ken Ryan, two …

New Home Premium Volatility

Hot, cold, medium? It is time to revisit one of our findings from last year’s white paper that evaluated 36 California new home infill communities in both hot and cold housing markets. We learned that the new home premium varies …

California Has Density Solutions, but Not Enough New Housing

The big three housing markets—Texas, Florida, and California—all easily topped 100,000 building permits in 2017. Combined, they account for almost one of every three new homes permitted for construction in the US last year. Only one other state (North Carolina …

3 Secrets to Pricing Infill New Home Projects

In many areas of California, particularly the more built-out coastal counties, an increasing number of projects are being built in older infill neighborhoods. Infill areas often have no actively selling new home projects to use as comps for new deals; …

Inland Empire New Home Market: On Watch for Upgrade from “Warm” to “Hot”

The Inland Empire new home market is showing signs of rapid improvement with rising new home sales volume driven by lower prices than Coastal markets, rising job growth, an increase in the FHA loan limit and low levels of resale …

Lack of Supply Drives Prices Way Up

New homes in California are now $300,000 more expensive than in Florida and Texas. When supply doesn’t meet demand, prices go up. To illustrate this, we divided an area’s population by the number of actively selling new home communities and …