Building Market Intelligence

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Where Has All the Land Gone?

Today’s housing market is piping hot, and people are asking two big questions: “Where can I buy more land?” and “How can we make more developable land?” Before you resort to creating islands off the coast of California, give this …

5 New Home Design Stops and Starts

Jenni Lantz and Mikaela Sharp joined Dean Wehrli for this insightful podcast. Our starts are in green and our stops are in red—both of which are supported by the New Home Trend Institute’s consumer research.   1. Healthy Living STOP …

Housing Risks and How to Combat Them

Today’s headlines are filled with stories of record home price appreciation and surging housing demand. But housing, of course, is notorious for its cycles. Though we are riding a tremendous wave, there are always risks ahead we should consider. One …

The Invisible Kitchen: Whirlpool’s Consumer Trends before and after COVID-19

The kitchen is widely seen as the heart of a home. It is the place where families begin and end their days together and where hosts entertain their guests. If you want to know more about how this critical space …