Building Market Intelligence

Sign up for our free industry newsletters, known as Building Market Intelligience™, by filling out the form to the right.

5 New Home Design Stops and Starts

by Dean Wehrli & Shelly Chen March 4, 2021

Jenni Lantz and Mikaela Sharp joined Dean Wehrli for this insightful podcast. Our starts are in green and our stops are in red—both of which are supported by the New Home Trend Institute’s consumer research.   1. Healthy Living STOP …

Housing Risks and How to Combat Them

by Dean Wehrli & Shelly Chen February 17, 2021

Today’s headlines are filled with stories of record home price appreciation and surging housing demand. But housing, of course, is notorious for its cycles. Though we are riding a tremendous wave, there are always risks ahead we should consider. One …

The Invisible Kitchen: Whirlpool’s Consumer Trends before and after COVID-19

by Dean Wehrli & Shelly Chen December 3, 2020

The kitchen is widely seen as the heart of a home. It is the place where families begin and end their days together and where hosts entertain their guests. If you want to know more about how this critical space …