Building Market Intelligence

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JBREC’s 2020 Southern California Outlook: 7 Trends to Watch

Rising New Home Sales and Prices* New home sales to rise from 19,590 in 2019 (preliminary) to 20,890 in 2020. Housing demand drivers such as job growth and affordability indicate that sales could be even higher than projected. Supply constraints …

Southern California New Home Market Trends and Strategies—4Q 2019

Los Angeles Negative fallout from the passage of Proposition JJJ in 2016 is beginning to be felt in the new home market as the pipeline of for-sale slab-on-grade housing projects in the City of Los Angeles dwindles. Total permits in …

Strategies to Maximize the Age-Qualified Opportunity in California

25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year. Some are more successful than others. We’ve analyzed nearly 10,000 homes in age-qualified (AQ) California communities and …