COVID-19

The Light: Top 7 Ways Pro Remodelers Are Adapting to Wild Housing Market Conditions

Every quarter, we survey hundreds of professional remodelers to find out what they’re seeing on the ground in real time, with their customers and in their markets.

The Light: As For-Sale Demand Weakens, Single-Family Rentals Outperform

In the first three weeks of May, 30-year fixed mortgage rates hovered near 5.25% and eased to just above 5% by month end. Paired with record-high home prices in most markets, the highest mortgage rates in over ten years (per …

The Light: New Amenities for a New Customer

What consumers want in a community is shifting, requiring master plan and rental community developers to rethink once-standard amenities and respond to changing needs.

The Light: Demand Shifting from Owning to Renting

High home prices and rapidly rising mortgage rates have created a rosy backdrop for the rental sector, with many prospective home buyers …

The Light: As Remote Work Continues, So Does Migration

As COVID restrictions ease and the great resignation continues (and perhaps even accelerates), more companies are opting to allow permanent work from home in order to keep their talented people. As a result, buyers and renters will continue to move to desirable areas where they can get more house for their money.

The Light: Much Needed Build-to-Rent Supply Is on the Way

With the backdrop of anemically low resale supply (check out our resale agent survey), as well as for-sale new home supply, we are monitoring growth of the build-to-rent (BTR) market to help alleviate the housing shortage.

The Light: Building Cost Strategies and Affordability Solutions

Both home prices and home construction costs have skyrocketed the last few years. Here are 5 solutions to address building cost and affordability. 

The Light: Consumer Trends to Watch in 2022

Our team compiled 22 opportunities for 2022, which we will share over the next few weeks. They cover a wide range of topics, from affordability solutions to migration patterns. Here are 6 opportunities to win over consumers this year.

The Light: Real Estate Agents Forecast 7% Higher Prices and 6% Sales Growth in 2022

In the COVID era, uncertainty often feels like the dominant theme. Industry leaders, government officials, and especially our clients want to know what 2022 holds for housing.