Demographics and Consumer Insights

Here you will find all of our articles with topics that cover demographics and consumer insights.

The Trends That Matter

Which trends will matter and which will not? One way we think about this is by looking at the adoption curve below. Which innovations will explode along the green line versus stagnate along the red line? In this podcast episode, …

Unique Perspectives from Taylor Morrison’s CEO

Sheryl Palmer, the CEO of the sixth-largest home builder in the country, joined our podcast host Dean Wehrli for one of the most insightful interviews I have heard in a while. Sheryl shared her: Unique and very thoughtful view of …

Fall 2019 DesignLens Trends Update

Each year, our team visits thousands of new home communities and masterplans and selects 84 innovative and inspirational developments to photograph and analyze. We also invite the most innovative people we know to our collaborative Housing Design Summit each February, …

LinkedIn’s Video on Our Generational Definitions

LinkedIn interviewed me in their New York studio last year. I love their choice of background video clips for this three-minute video. Click here to watch the video I spent most of the time talking about how ridiculous it is …

Don’t Miss the Middle

In this podcast, Dan Parolek from Opticos Design shares his insight on a term he coined, “missing middle housing,” which he defines to be the range of housing types between or in the middle of detached single-family homes and mid-rise …

Demographic Shifts: Two Years Later

A little over two years ago, Chris Porter and I shipped our manuscript for Big Shifts Ahead: Demographic Clarity for Businesses to the publisher, uncertain of how many books we needed to print. Now in its third printing and with …

The Power of Home Design

Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group), have a lot of fun with podcast host Dean Wehrli, sharing their thoughts on the payoff for spending the time and …

Advice for Marketing to Millennials

Our millennial Consumer Insights Manager Sidney Pell concludes this podcast with: “You are crazy if you don’t think they are looking you up online.” . For fun, choose a home builder or landlord and search the term “[company name] reviews” …

Effective Marketing by Life Stage

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that: Local advertising and geofencing are more effective …

Effective Land Planning by Life Stage

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right …