Demographics and Consumer Insights

Here you will find all of our articles with topics that cover demographics and consumer insights.

Demographic Shifts: Two Years Later

A little over two years ago, Chris Porter and I shipped our manuscript for Big Shifts Ahead: Demographic Clarity for Businesses to the publisher, uncertain of how many books we needed to print. Now in its third printing and with …

The Power of Home Design

Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group), have a lot of fun with podcast host Dean Wehrli, sharing their thoughts on the payoff for spending the time and …

Advice for Marketing to Millennials

Our millennial Consumer Insights Manager Sidney Pell concludes this podcast with: “You are crazy if you don’t think they are looking you up online.” . For fun, choose a home builder or landlord and search the term “[company name] reviews” …

Effective Marketing by Life Stage

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that: Local advertising and geofencing are more effective …

Effective Land Planning by Life Stage

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right …

The 4 Big Demographic Influencers

  In episode 5 of our podcast, consulting leader Dean Wehrli interviews John Burns regarding the 4-5-6 rule for demographic-based decision making, which is covered in chapter 3 of the book Big Shifts Ahead. Click here to subscribe to future …

Surban: The Next Big Change to the American Landscape

The residential construction industry is shifting away from the suburban template that exploded in popularity in the 1950s to a new template we call surban™. In the analysis below, we will show you some thriving new home development examples and …

The Millennial Perception of Homeownership

    Consulting leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. For episode 3 of our New Home Insights Podcast, Dean talks with three …

Retirees Want More Dogs and Gardens, Less Golf and Pickle Ball

Retiree amenity preferences shift over time. In our book Big Shifts Ahead, Chris Porter and I broke the generations into decade born because the traditional definitions involved far too many years. By doing so, we have been able to identify shifting …

A 5-Year Delay in Homeownership, Other Big Shifts

Generational definitions of millennial tend to be too broad. As our company’s housing demographer, I am responsible for bringing clarity on these categories to our clients. Here are two great charts and five interesting conclusions on household formation and homeownership …