Demographics and Consumer Insights

People buy homes for many different reasons, and the mix of reasons has shifted lately. Family-related reasons, such as marriage or divorce, is an increasing percentage, while the desire for homeownership is a decreasing percentage of home buyers. This supports …

We’ve just launched our 2nd Annual Home Buyer Survey in order to collect the latest insight on home buying preferences from thousands of active home shoppers. Last year’s survey of almost 10K recent home shoppers overwhelmingly showed that design matters …

“We must create value AND the right emotion to sell new homes today.” -Adrian Foley, Brookfield Homes, President of California The days of “build it and they will come” are gone. Smart builders have a well-defined process for assuring success. …

This summer, the John Burns consulting team has been active in the Orlando resort and vacation home market assisting in the planning process of future resort-oriented communities. Our conversations with local professionals and field research suggest the reemergence of foreign …

The growth in non-family households is staggering! The number of non-family households – people living alone or households that do not have any members related to the householder – has increased nearly five times in the last 50 years, from …

Rising Rents: Apartment conditions are improving around the country. Vacancies are falling, rents are rising. REIS reported that 77 of the 82 metro markets for which they collect data had positive first quarter absorption, 79 experienced an improved occupancy rate, …

At least five of the top communities in our JBREC Best Selling Master Plan Community ranking are exclusively Active Adult (AA) or have an important AA component. This segment has been overlooked as a part of the MPC discussion, so …

88% of almost 10,000 consumers we surveyed think it’s a good time to buy a home. They told us what it will take to get them off the fence to buy a home, but they aren’t finding it! Our sample …

We teamed with 24 national builder/developers and a national Realtor group to complete the most comprehensive home buying consumer survey we know about. In total, 9,694 potential home buyers from 43 states took our 54 question survey. The findings are …