Demographics and Consumer Insights

Canadian home buyers have been taking advantage of their increased purchasing power in the warm-weather Phoenix market. The percentage of Canadian home buyers in Maricopa County has been on the rise since 2007 and now account for a larger sales …

Several builders have conducted great consumer research (at a minimal cost per house) to help them design floor plans that buyers can’t find anywhere else in the new or resale market. They learned that today’s buyer is much different from …

The demand for new entry-level homes far exceeds the demand for larger, more expensive homes for all of the following reasons: Affordability for renters is the best in decades, with low home prices, 5% mortgage rates, and low down payment …

Consumer borrowing declined for the first time in more than 10 years, which is a possible indicator that they are reining in their spending and getting their own personal balance sheets in order. As noted by the Federal Reserve this …

While lofts are often considered an art form of their own, making money selling lofts is the greatest art form. Consumers love to visit lofts because they enjoy the creative architecture, the playful interior merchandising, and often a unique variety …

The weakening job market is a key factor in rapidly deteriorating consumer confidence, which is now at its lowest level since March 2003, surrounding the beginning of the war in Iraq. The current consumer confidence index rating of 64.5 is …

Given today’s competitive market conditions, planning and designing for the right buyer profile is more critical than ever. It is important to show model merchandising with hints of the target buyer profile throughout the home through lifestyle photography, room designs …

Truly understanding what buyers’ considerations are during the new home buying process is essential to building a successful marketing campaign. With so many incentives and deals offered to attract buyers into new home neighborhoods in today’s soft market conditions, it …

In March 2004, home buyers with an adjustable-rate mortgage could qualify for a $450,000 mortgage. Today, that same buyer can only qualify for a $349,000 mortgage – a decline of 23%. When you now add to the equation that the …