Demographics and Consumer Insights

Which trends will matter and which will not? One way we think about this is by looking at the adoption curve below. Which innovations will explode along the green line versus stagnate along the red line? In this podcast episode, …

Sheryl Palmer, the CEO of the sixth-largest home builder in the country, joined our podcast host Dean Wehrli for one of the most insightful interviews I have heard in a while. Sheryl shared her: Unique and very thoughtful view of …

Each year, our team visits thousands of new home communities and masterplans and selects 84 innovative and inspirational developments to photograph and analyze. We also invite the most innovative people we know to our collaborative Housing Design Summit each February, …

LinkedIn interviewed me in their New York studio last year. I love their choice of background video clips for this three-minute video. Click here to watch the video I spent most of the time talking about how ridiculous it is …

In this podcast, Dan Parolek from Opticos Design shares his insight on a term he coined, “missing middle housing,” which he defines to be the range of housing types between or in the middle of detached single-family homes and mid-rise …

A little over two years ago, Chris Porter and I shipped our manuscript for Big Shifts Ahead: Demographic Clarity for Businesses to the publisher, uncertain of how many books we needed to print. Now in its third printing and with …

Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group), have a lot of fun with podcast host Dean Wehrli, sharing their thoughts on the payoff for spending the time and …

Our millennial Consumer Insights Manager Sidney Pell concludes this podcast with: “You are crazy if you don’t think they are looking you up online.” . For fun, choose a home builder or landlord and search the term “[company name] reviews” …

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that: Local advertising and geofencing are more effective …