Demographics and Consumer Insights

Here you will find all of our articles with topics that cover demographics and consumer insights.

Older Millennials Leaving the City

  The top-grossing restaurant in the Philadelphia metro used to be a French bistro in ritzy Rittenhouse Square, but a suburban mini-chain is now hot on its heels. Philadelphia restauranteurs scoff at its success because City Works lies 20 miles …

A Survey to Help Builders Pivot to Young Families and Retirees

As demographic demand shifts from urban dwellers (young adults and empty nesters) to families and retirees, home builders are expanding their offerings to cater to these long-awaited demographic groups. Builders interested in participating in our survey of what consumers are …

How Well Do You Understand Demographics?

Take this 10 question quiz and find out. How has single-parenting changed over time? What % of Americans live in urban downtowns? Which generation started the most companies?   Click here to take our Demographics Fun Facts Quiz     …

Student Debt’s Drag on Homeownership

For eight years in a row now, homeownership has fallen in the first quarter, and we expect another small decline to be announced. In our book Big Shifts Ahead, we forecast homeownership of 60.8% by 2025. Demographics are the most …

Shifting Family Structure Hurting Homeownership

When researching our new book Big Shifts Ahead, we learned that 40% of all kids are born to an unmarried mom, and 32% of all kids live with only one parent.  Single-parenting has been on the rise for decades.  The …

A Career Woman’s Perspective on Home Buying

It is no secret that women’s role in the workplace has been steadily rising since the 1950s. In fact, the percentage of women in the workforce has doubled since the 1950s, while the percentage of men in the workforce has …

E-Commuting Creating Demand for Better In-Home Office Space

39% of new home shoppers work at home at least one day per week. Almost 25% of shoppers born in the 1960s and 1970s work at home at least three days per week. This shift in work and home life …

The Surban Appeal to a Single, Working Mom

As a single, working mom, my two teenage boys often hear me say, “Time is money.” I need to be mindful of my housing budget while managing my crazy busy life with limited time. I am in the season of life …

Successful Age-Restricted Lifestyle Apartments Achieve Higher Rents

In ten short years, from 2005 to 2015, the number of people turning 65 each year exploded from 2.2 million to 3.5 million. Many of these older Americans are increasingly choosing to rent. With this surge of older renters, developers …

Is My Uber Driver Holding Back the Housing Market?

Why are so many young adults today willing to make perhaps the biggest commitment of all—having a child together—before getting married? Does this recent societal shift tell us anything about young adults’ willingness to commit to a 30-year mortgage? I …