Demographics and Consumer Insights

Here you will find all of our articles with topics that cover demographics and consumer insights.

Is My Uber Driver Holding Back the Housing Market?

Why are so many young adults today willing to make perhaps the biggest commitment of all—having a child together—before getting married? Does this recent societal shift tell us anything about young adults’ willingness to commit to a 30-year mortgage? I …

“Must Offer” Features for Move-Up Buyers

To be sure you’re on top of current feature trends, offer your move-up buyers: Oversized kitchen islands Outdoor spaces, fireplaces, and kitchens Drop zones Glass panel front doors Dual shower heads I visit new home communities a lot, primarily in …

The Foreclosure Generation: From 4% above Norm to 7% below Norm Homeownership

Those born in the 1970s have fallen from having a 4% higher than normal homeownership rate in 2004 to a 7% lower than normal homeownership rate today. The housing crisis hit the 1970s Balancers harder than any other generation. We …

Declining Rural Life, Despite Technology Improvements

Only half as many households as normal choose to live in rural areas these days. Using our definitions*, only 8% of household growth occurred in rural areas over the last five years, compared to the usual 17% of growth over …

The Sharers: We Are Tired of “Sharing” Our Parents’ Spare Bedroom!

I am a Sharer. At JBREC, we use the term Sharer to mean someone who was born in the 1980s and who is currently 26–35 today. There are 44 million of us in the US, and I have outlined our defining characteristics below: …

Starter Home Solutions in Expensive Markets

High land prices in good locations generally force builders to build expensive homes. However, a number of builders have figured out how to build and sell entry-level homes to a growing demographic group. Builders are capitalizing on the rising number …

Second-Home Destinations Becoming Retirement Hot Spots

In the mid-2000s, the American Dream extended beyond a house and yard to a second home with access to a golf course, clubhouse, and resort pool. New master-planned communities in weekend destinations as diverse as central Oregon, the Texas Hill …

Building for the Buyer: A New Perspective for the Housing Market

I recently hosted a panel of three distinguished builders from Florida to discuss the changing demographics of the state and how each builder is targeting the different generations. Below are the primary conclusions based on new generational definitions by decade …

College Educations Cause Income Inequality!

Rising college graduation rates, particularly for women, have significantly contributed to a greater share of high-income households. Among married couples, 23% now both graduated from college—a percentage that has steadily risen for decades. When both spouses went to college and …

The Retiree Surge Is Here

Only 10 years ago, 2.2 million people were turning 65 each year. That number has surged to 3.5 million this year and will grow to 4.2 million in 2025! Tomorrow’s retirees will completely transform the housing industry. We have done …