Demographics and Consumer Insights

Here you will find all of our articles with topics that cover demographics and consumer insights.

5 Tips for Housing Multigenerational Families

Almost 21 million households already live with multiple adult generations in homes not designed for multigenerational living. While we expect the numbers to steadily increase—especially with 44% of new home shoppers wanting to accommodate their aging parents someday—the big opportunity …

Increased Pet Ownership Inspires New Design Trends

“Happiness is a warm puppy.” – Charles Schultz Several of the best-selling new home designs we found this year incorporate specific spaces designed for pets. More than half of US households own a pet, led by 71% of Vermont households. …

Women and the Future of Housing Decisions

As I head to Urban Land Institute’s Fall Meeting today, ready to present at four councils tomorrow, I ponder the rise of women in the working world. The ULI Councils, which are some of the most prestigious real estate industry …

Immigration Changes Mean Surge in Construction Costs

Home builders tend to assume construction costs will not rise because even if they do go up, home price increases will cover the cost increases. This time might be different, as the dynamics surrounding home price and labor supply are …

Some Facts Regarding Today’s Changing Home Buyer

Let me summarize for you some of the key findings from an NAR report on home buyer and seller generational trends. So often, useful facts get lost in big reports. Household Compositions 13% multigenerational living. 13% of buyers have multiple generations over …

Betting on Chinese Home Buyers in the US

Chinese home buyers comprise roughly 2% of US housing demand—and far more than that in the gateway metro areas with excellent airport access. According to the NAR, 16% of international home buyers come from China and spent $29 billion last …

Independent Living Apartments: A Growing Lifestyle Choice for 75+ Seniors

The 75+ age group should grow rapidly over the next 20 years due to the aging baby boomer generation and longer life expectancy. What options are there for seniors who are relatively healthy but no longer want to maintain a …

Inside the Mind of a Millennial

Here are a few reasons Millennials are delaying their home-buying decision. New and existing home sales totaled only 4.7 million units for 2014, down nearly 10% from 2013. Data from the National Association of Realtors® (NAR) suggests the elusive first-time …

Beware the Household Formation Headlines

Beware the household formation headlines! The current data—1.3 million households formed in 4Q14—likely overstates actual household growth. Since 2007, 6 out of 8 of the gains in the fourth quarter were given back in the subsequent first quarter by negative …

Big Idea 2015: Rethink Your Business Due to Retirement Surge

More people were born in the 1950s (41 million) than in any other decade, and they are dropping out of the workforce in droves. Those born in the 1950s will begin turning 65 in 2015. In fact, in the last …