Demographics and Consumer Insights

Here you will find all of our articles with topics that cover demographics and consumer insights.

Rental Demand: Think Young And Old

Apartment developers and operators should not ignore the quickly growing demographic of aging Americans. In the near future, when designing new apartment complexes, developers will most likely have to make a choice of which demographic to target: young or old. …

Delayed Marriage Equals Delayed Homeownership

The share of 25–29 year-olds who are married is down by almost 48% for men and 43% for women from 1970. This single fact is one of the biggest game changers in the housing industry. Source: U.S. Census Bureau: 1970 …

55+ Buyer Survey Results

Here is a partial summary of the webinar we just did on 55+ buyers. More than 100 people followed up by requesting copies of the presentation. 55+ households are: 52% of current homeowners 43% of current households 26% of all …

Student Loans Will Cost the Industry $83 Billion this Year

8% fewer homes will transact than normal in 2014, purely due to student debt. This week, our clients received a 30-page paper that assesses the impact of student loans on home buying for households under the age of 40. Our …

The Plus Side of 55+

It is time to get serious about listening to consumers and designing for the aging Baby Boomer population—the largest share of home shoppers today—who are looking for their next home opportunity as their children leave the nest and they consider …

Knowing Your Generations

Let’s look at who’s shopping out there today for a new home! Who are they? What do they want? This infographic is part of a new series of studies by JBREC on generational differences, based on responses from 22,000 new …

Strong Income Growth about to Occur Thanks to Baby Boomer Retirement

The US labor pool will grow 75% more slowly than usual over the next decade due to heavy retirement. This will: Bring unemployment down quickly, even if we attract more people back to the labor force, and Create wage inflation …

Top Amenities by Generation

Check out what more than 20,000 new home shoppers shared as the amenities they most wanted in their next community. Below are the top 25 preferences by generation. The major differences relate to the presence of children for the younger …

When Will the Kids Leave?

Why are household formations so low? Because 1.2 million more adults live with their parents than just 8 years ago! Nearly 4% of US households had an oldest child aged 25–34 living at home in 2012. Compare this to 2006, …

The Subprime Generation

Talk about an amazing reversal of fortune! This may be the most amazing, underreported demographic fact today. 30-34 year olds in 2012 had the lowest homeownership rate of any similarly aged group before them! Five years prior, this exact same …