Demographics and Consumer Insights

Here you will find all of our articles with topics that cover demographics and consumer insights.

Understanding Today’s Consumer in Less Than 3 Minutes

Watch the video. During the housing recession, builders needed to examine their product offerings to attract buyers into the marketplace and reduce costs.  As we emerge from this period, it is important to take a look at the product decisions …

Gen Y—You’ll Have To Wait

You may think of tech-savvy Gen Y as contrarian, iPad-toting hipsters in search of super-green urban living, averse to all things suburban and unwalkable. Born between 1980 and the early 2000s, Gen Y looks poised to be the next big …

Mobile Marketing Changing The Game For U.S. Home Builders

Successfully promoting new communities is all about knowing your buyer. Most builders use the weekends following the Super Bowl as an indication of market health, based on the level of activity and quality of traffic into their sales offices. As …

Five Types Of Buyers Rushing Into Housing Market

I recently appeared on Bloomberg Television’s “Street Smart,” to discuss the five types of buyers rushing to the housing market. Boomerang Buyers are one of them. We expect foreclosed homeowners, who are currently renting homes for more than what their …

Tour The New Home For Two Generations

18% of American households have two generations of adults in the home, yet few homes were designed with this in mind. See this video we took of Lennar’s response to the tremendous demand: This home is in Lennar’s Lexington at …

Skyrocketing Student Loan Debt Will Delay Homeownership

Student loan debt now totals $865 billion, which is greater than all credit card debt outstanding, as well as all other types of household debt except for mortgages! College graduates have debt averaging $25,000. Even more troubling is the rise …

Does Curbside Appeal Matter? Our Consumer Research Says Yes!

According to 20,000+ new home prospects from our Consumer Insights 2012 survey, “Neighborhood Street Appeal” is the #2 most important community feature they are looking for in their next home (refer to chart below). While “Neighborhood Street Appeal” was logically …

What’s Your Strategy Today? Value Box? I Don’t think so.

Style matters more today than ever before, according to the more than 20,000 people who took our survey this year on “What Does Style Mean to You?” Take a look at what this huge sample of consumers rated as the …

Real Estate Consumer Research Reveals Why People Are Not Buying Now

Consumers value the importance of homeownership, as we detailed in our last newsletter about our real estate consumer research. So what is keeping them from buying today? More than 20,000 people who recently visited a new home community responded to our …

Survey Reveals People Still Want to Own a Home

We understand important buyer preferences because more than 20,000 people responded to our 2012 “What Do You Call Home?” survey. Today’s “new normal” requires great emphasis on consumer preferences and values that impact the home purchase decision. Understanding these details …