DesignLens: Home Design Innovations

Here you will find all of our articles with topics that feature DesignLens or cover home design innovations.

Fall 2019 DesignLens Trends Update

Each year, our team visits thousands of new home communities and masterplans and selects 84 innovative and inspirational developments to photograph and analyze. We also invite the most innovative people we know to our collaborative Housing Design Summit each February, …

Gaming Tech Comes to Home Building

The gaming industry has led the development of 3D video tools that builders and architects are now using to enhance sales, reduce construction costs, and speed up entitlements. These tools are virtual reality (VR) and augmented reality (AR). In this …

Top Design Judge in the Country Shares Her Insights on Design Trends

Lisa Parrish, who has led the industry’s design awards judging for the last 30 years (along with her husband and her father), provides a wealth of information in this podcast. At this year’s Gold Nuggets Awards show alone, she reviewed …

Shifts in Home Design and Material Demand

Rapidly changing technologies and new home designs have surprised some industry executives. Designs That Shift Building Material Demand Rapidly changing new home designs have surprised building product company executives who have not been speaking directly with the home building community. …

Design Analysis That Can Boost Revenue

Which of these eight paint companies picked the “color of the year” that will add the most revenue to home sales? Data now shows that there are four colors that can collectively add more than $13K to your home price …

Don’t Miss the Middle

In this podcast, Dan Parolek from Opticos Design shares his insight on a term he coined, “missing middle housing,” which he defines to be the range of housing types between or in the middle of detached single-family homes and mid-rise …

The Power of Home Design

Two self-described “Designistas,” Megan Eltringham from The New Home Company and Matt Sauls from Pardee Homes (TRI Pointe Group), have a lot of fun with podcast host Dean Wehrli, sharing their thoughts on the payoff for spending the time and …

Surprising Consumer Design Insights

Three of the biggest surprises at our Housing Design Summit last year were: Significant building products research. How surprised many of our builder, developer, and architect clients were by the level of consumer research and insight conducted by building product …

2019 Design Trends

In a recent DesignLens™ client webinar titled Designing Architecture, Interiors, and Landscaping for the New Decade, Renee Labbe from Broadside Studios summarized top housing design trends. Here are great examples of each from our DesignLens™ database, where we curate and …

The Woonerf Solution

Woonerf has made its way to the United States. The Dutch term, which means “living street,” refers to streets with characteristics such as slow “walking pace” speed limits and shared spaces for cars, bikes, and pedestrians. Alan Scales and Ken Ryan, two …