New Home Trends Institute: Design Trends and Innovations

Here you will find all of our articles with topics that feature NHTI or cover home design trends and innovations.

Fireside Chat with Lennar and Ring

by Dean Wehrli & Shelly Chen June 3, 2021

Ring doorbell cameras do everything from help us feel to safer to help us find a lost pets. Home technology, like Ring, has dramatically changed the way we live, making the home experience simpler and more connected. Listen to this …

How We Modify Our Homes for Today’s Needs

by Dean Wehrli & Shelly Chen April 29, 2021

Our homes are so much more than just the places where we live and cook and sleep. They are a representation of ourselves. In this podcast Liza Hausman, Vice President of Industry Marketing and Community at Houzz, provides far more …

5 New Home Design Stops and Starts

by Dean Wehrli & Shelly Chen March 4, 2021

Jenni Lantz and Mikaela Sharp joined Dean Wehrli for this insightful podcast. Our starts are in green and our stops are in red—both of which are supported by the New Home Trend Institute’s consumer research.   1. Healthy Living STOP …

The Light: Behind the Design of the New New Home

by Ken Perlman & Lesley Deutch February 12, 2021

JBREC was pleased to be asked to be part of a team assembled by Pro Builder Magazine to collaborate on a concept home for their “Immersive Show Village”  that was highlighted last week at IBSx and is available to tour all year long.  …

6 Trend Themes for 2021

by Deana Vidal & Anja Seng February 9, 2021

There are many accelerations in consumer habits as outlined in the New Home Trends Institute’s 21 Trends for 2021 webinar. By zooming out and looking at them holistically, they can be summarized in six overarching themes we expect in 2021. …

The Invisible Kitchen: Whirlpool’s Consumer Trends before and after COVID-19

by Dean Wehrli & Shelly Chen December 3, 2020

The kitchen is widely seen as the heart of a home. It is the place where families begin and end their days together and where hosts entertain their guests. If you want to know more about how this critical space …

Hit the Gas, Tap the Brakes, and Change Direction

by Mikaela Arroyo August 6, 2020

COVID-19’s massive impact on home life has sent clear signals that our clients are using to adjust their home sales, marketing, and designs. Here are 6 strategies we suggest, along with a 25-minute presentation Mikaela Sharp recently gave summarizing the …

Design Changes for Life Changes

by John Burns & Dean Wehrli June 3, 2020

  “The house is a reaction to the way people live.’” -Bill Ramsey, Principal, KTGY   Bill Ramsey, a Denver-based architect at KTGY, shares how COVID-19 is changing what we want from our homes and which of these changes might …

Successful Online Marketing Strategies during the COVID-19 Crisis

by John Burns & Dean Wehrli April 7, 2020

Dean Wehrli interviews Zach Williams from the digital marketing agency Venveo to learn what strategies are working best today.   Episode Takeaways The best online promise is often beating out the best product, much to the dismay of some. Home …

The Light: 5 Key Consumer Shifts

by Ken Perlman & Lesley Deutch April 1, 2020

What today’s new home buyers are telling us Never before have so many Americans spent this much time in their homes, and—despite all the orders to stay inside—homes are still selling. Last week, we connected with more than 90 real …