DesignLens: Home Design Innovations

Here you will find all of our articles with topics that feature DesignLens or cover home design innovations.

Design Changes for Life Changes

  “The house is a reaction to the way people live.’” -Bill Ramsey, Principal, KTGY   Bill Ramsey, a Denver-based architect at KTGY, shares how COVID-19 is changing what we want from our homes and which of these changes might …

Successful Online Marketing Strategies during the COVID-19 Crisis

Dean Wehrli interviews Zach Williams from the digital marketing agency Venveo to learn what strategies are working best today.   Episode Takeaways The best online promise is often beating out the best product, much to the dismay of some. Home …

The Light: 5 Key Consumer Shifts

What today’s new home buyers are telling us Never before have so many Americans spent this much time in their homes, and—despite all the orders to stay inside—homes are still selling. Last week, we connected with more than 90 real …

Designing with More Confidence

Builders can finally rely on data as well as opinion to make multi-million dollar design decisions, resulting in improved profitability. At last year’s Housing Design Summit, the head of architecture at one of the largest builders in the country shared …

Fall 2019 DesignLens Trends Update

Each year, our team visits thousands of new home communities and masterplans and selects 84 innovative and inspirational developments to photograph and analyze. We also invite the most innovative people we know to our collaborative Housing Design Summit each February, …

Gaming Tech Comes to Home Building

The gaming industry has led the development of 3D video tools that builders and architects are now using to enhance sales, reduce construction costs, and speed up entitlements. These tools are virtual reality (VR) and augmented reality (AR). In this …

Top Design Judge in the Country Shares Her Insights on Design Trends

Lisa Parrish, who has led the industry’s design awards judging for the last 30 years (along with her husband and her father), provides a wealth of information in this podcast. At this year’s Gold Nuggets Awards show alone, she reviewed …

Shifts in Home Design and Material Demand

Rapidly changing technologies and new home designs have surprised some industry executives. Designs That Shift Building Material Demand Rapidly changing new home designs have surprised building product company executives who have not been speaking directly with the home building community. …

Design Analysis That Can Boost Revenue

Which of these eight paint companies picked the “color of the year” that will add the most revenue to home sales? Data now shows that there are four colors that can collectively add more than $13K to your home price …

Don’t Miss the Middle

In this podcast, Dan Parolek from Opticos Design shares his insight on a term he coined, “missing middle housing,” which he defines to be the range of housing types between or in the middle of detached single-family homes and mid-rise …