New Home Trends Institute: Design Trends and Innovations

Here you will find all of our articles with topics that feature NHTI or cover home design trends and innovations.

5 New Home Design Stops and Starts

Jenni Lantz and Mikaela Sharp joined Dean Wehrli for this insightful podcast. Our starts are in green and our stops are in red—both of which are supported by the New Home Trend Institute’s consumer research.   1. Healthy Living STOP …

The Light: Behind the Design of the New New Home

JBREC was pleased to be asked to be part of a team assembled by Pro Builder Magazine to collaborate on a concept home for their “Immersive Show Village”  that was highlighted last week at IBSx and is available to tour all year long.  …

6 Trend Themes for 2021

There are many accelerations in consumer habits as outlined in the New Home Trends Institute’s 21 Trends for 2021 webinar. By zooming out and looking at them holistically, they can be summarized in six overarching themes we expect in 2021. …

The Invisible Kitchen: Whirlpool’s Consumer Trends before and after COVID-19

The kitchen is widely seen as the heart of a home. It is the place where families begin and end their days together and where hosts entertain their guests. If you want to know more about how this critical space …

Hit the Gas, Tap the Brakes, and Change Direction

COVID-19’s massive impact on home life has sent clear signals that our clients are using to adjust their home sales, marketing, and designs. Here are 6 strategies we suggest, along with a 25-minute presentation Mikaela Sharp recently gave summarizing the …

Design Changes for Life Changes

  “The house is a reaction to the way people live.’” -Bill Ramsey, Principal, KTGY   Bill Ramsey, a Denver-based architect at KTGY, shares how COVID-19 is changing what we want from our homes and which of these changes might …

Successful Online Marketing Strategies during the COVID-19 Crisis

Dean Wehrli interviews Zach Williams from the digital marketing agency Venveo to learn what strategies are working best today.   Episode Takeaways The best online promise is often beating out the best product, much to the dismay of some. Home …

The Light: 5 Key Consumer Shifts

What today’s new home buyers are telling us Never before have so many Americans spent this much time in their homes, and—despite all the orders to stay inside—homes are still selling. Last week, we connected with more than 90 real …

Designing with More Confidence

Builders can finally rely on data as well as opinion to make multi-million dollar design decisions, resulting in improved profitability. At last year’s Housing Design Summit, the head of architecture at one of the largest builders in the country shared …

Fall 2019 DesignLens Trends Update

Each year, our team visits thousands of new home communities and masterplans and selects 84 innovative and inspirational developments to photograph and analyze. We also invite the most innovative people we know to our collaborative Housing Design Summit each February, …