DesignLens: Home Design Innovations

Here you will find all of our articles with topics that feature DesignLens or cover home design innovations.

The Woonerf Solution

Woonerf has made its way to the United States. The Dutch term, which means “living street,” refers to streets with characteristics such as slow “walking pace” speed limits and shared spaces for cars, bikes, and pedestrians. Alan Scales and Ken Ryan, two …

4 Cultural Crossovers to Improve Sales

In a recent webinar for our DesignLens™ clients titled Cultural Crossover 2020, Susan Yashinsky from Sphere Trending summarized four cultural shifts that builders and developers should incorporate in their designs. For our DesignLens™ members, we identify and analyze eight innovations each …

Designing a Successful New Industry Collaboration

Click here for print friendly version To our knowledge, an event like this had never been done before. We recently brought the creative design talent from the largest home builders, land developers, architects, and building products companies in the US …

The Rise of Modern Styles

Three completely independent sources confirm that new home buyers increasingly prefer modern home styles: New home shoppers. 30% of the new home shoppers in our recently completed 2018 Consumer Insights survey prefer a modern exterior style, and 36% prefer a …

Higher-Density Housing in Great Locations Is Catching On

Our consumer research clearly shows that price-sensitive first-time buyers are willing to trade lot and home size for a better location these days. We have a subscription service and searchable database of photographs of the best designed homes called DesignLens, …

Surging Demand for Homes with RV Parking

The RV industry is on pace for record RV shipments this year. The Recreational Vehicle Industry Association (RVIA) estimates that over 400,000 RVs1 will be shipped in 2016. About 9 million RVs are now on the road in the US, and …

Building for the Buyer: A New Perspective for the Housing Market

I recently hosted a panel of three distinguished builders from Florida to discuss the changing demographics of the state and how each builder is targeting the different generations. Below are the primary conclusions based on new generational definitions by decade …

Santa’s Not the Only One Hanging Out on the Roof

Stylish new roof deck designs are wowing buyers and adding tens of thousands of dollars in revenues per house for new home builders. Across the nation in such diverse markets as the Pacific Northwest, Southern California, the Southwest, Texas, and …

5 Tips for Housing Multigenerational Families

Almost 21 million households already live with multiple adult generations in homes not designed for multigenerational living. While we expect the numbers to steadily increase—especially with 44% of new home shoppers wanting to accommodate their aging parents someday—the big opportunity …

Happy New Year: Foreign Buyer Trends You Should Know Celebrating the Year of the Red Fire Monkey

January 27 marks the beginning of the Chinese New Year season that ends on February 22. Since sales will slow while buyers focus on special events and reconnect with loved ones, we thought we should give some sales and design …