DesignLens: Home Design Innovations

Here you will find all of our articles with topics that feature DesignLens or cover home design innovations.

Multigenerational Households on the Rise

“We are family.” – Bernard Edwards and Nile Rodgers According to The 2014 American Community Survey, 16.5 million households have two adjacent adult generations living together, which accounts for 14% of all US households, and another 4.6 million households have …

Increased Pet Ownership Inspires New Design Trends

“Happiness is a warm puppy.” – Charles Schultz Several of the best-selling new home designs we found this year incorporate specific spaces designed for pets. More than half of US households own a pet, led by 71% of Vermont households. …

Successful New Home Design Trends

Here are 4 of the 10 trends our DesignLens team published this month, to give you a taste of what buyers are looking for in new homes that they cannot find in the resale market: More light in high-density housing …

From Ordinary to Extraordinary: Using Outdoor Spaces

One of the most profitable new design trends we are seeing this year is some very creative use of outdoor space to bring light into the house and to expand the feel of the home’s size. This has resulted in …

Creative High-Density Detached Urban Infill

Our urban infill feasibility business is booming, thanks to a confluence of trends that are creating heightened interest in high-density single-family detached urban infill housing deals: Gas expense. Uncertainty over gas prices and a growing desire for shorter commutes Time …

City Walkability in the Suburbs

The 40th-best-selling master-planned community in the country provides some great ideas for developers looking to tap into the demand for today’s busy home buyers. The residents of One Loudoun must feel relaxed and relieved when they walk out their front …

What Today’s Smartest Builders Are Using To Stay In The Minds Of Buyers

As the housing market heats up again around the country, builders are scrambling to offer the latest and greatest product ideas to help stay ahead of the pack. Sometimes the ideas are major changes to the way floorplans are designed. …

Three Apartment Amenities To Increase Occupancy And Revenue

The recent growth in apartment construction is yielding some creative benefits for would-be renters. In an effort to appeal to a more diverse group, each amenity goes straight to the heart of lifestyle and often addresses problems that might have …

What’s Your Strategy Today? Value Box? I Don’t think so.

Style matters more today than ever before, according to the more than 20,000 people who took our survey this year on “What Does Style Mean to You?” Take a look at what this huge sample of consumers rated as the …

Home Design Matters

We’ve just launched our 2nd Annual Home Buyer Survey in order to collect the latest insight on home buying preferences from thousands of active home shoppers. Last year’s survey of almost 10K recent home shoppers overwhelmingly showed that design matters …