DesignLens: Home Design Innovations

Here you will find all of our articles with topics that feature DesignLens or cover home design innovations.

What Today’s Smartest Builders Are Using To Stay In The Minds Of Buyers

As the housing market heats up again around the country, builders are scrambling to offer the latest and greatest product ideas to help stay ahead of the pack. Sometimes the ideas are major changes to the way floorplans are designed. …

Three Apartment Amenities To Increase Occupancy And Revenue

The recent growth in apartment construction is yielding some creative benefits for would-be renters. In an effort to appeal to a more diverse group, each amenity goes straight to the heart of lifestyle and often addresses problems that might have …

What’s Your Strategy Today? Value Box? I Don’t think so.

Style matters more today than ever before, according to the more than 20,000 people who took our survey this year on “What Does Style Mean to You?” Take a look at what this huge sample of consumers rated as the …

Home Design Matters

We’ve just launched our 2nd Annual Home Buyer Survey in order to collect the latest insight on home buying preferences from thousands of active home shoppers. Last year’s survey of almost 10K recent home shoppers overwhelmingly showed that design matters …

7 Steps to Designing for Profit

“We must create value AND the right emotion to sell new homes today.” -Adrian Foley, Brookfield Homes, President of California The days of “build it and they will come” are gone. Smart builders have a well-defined process for assuring success. …

Casual is the New Smart in Housing

Good design and the right price is the recipe for success today. Here are several trends we see among consumers, based on a survey we conducted of nearly 10,000 potential home buyers: Casual Living. Our survey shows a significant preference …

Design Sells: Translating design to more strategic home building decisions

Designing a home for today’s consumer is challenging, given the market dynamics, competitive environment, changing demographics and financial and time constraints. Successful designers create from research and experience. They: Know what motivates today’s buyers Understand their lifestyles Know what products …

Renting REO to Stabilize Housing

Thirteen months ago, Lisa Marquis Jackson and I proposed an REO Rental solution in meetings with individuals at HUD, Fannie Mae, Freddie Mac, Treasury and Fed officials, and subsequently published our view here: Blog: Our Proposed Rental Solution. Since we …

Planning for the Future

Our builder clients have found that home buyers have changed dramatically, from the person desiring the largest, most highly decorated home they can afford to a value-oriented, patient buyer. Clearly, this is just a generalization because it’s a function of …

Changing Your Floor Plans to Make Millions More

Rezoning and repositioning your communities can earn you millions. The following is a hypothetical illustration of much of the work we are doing these days. In this example, we offer the builder of a high-density community two alternative scenarios: one …