DesignLens: Home Design Innovations

Here you will find all of our articles with topics that feature DesignLens or cover home design innovations.

7 Steps to Designing for Profit

“We must create value AND the right emotion to sell new homes today.” -Adrian Foley, Brookfield Homes, President of California The days of “build it and they will come” are gone. Smart builders have a well-defined process for assuring success. …

Casual is the New Smart in Housing

Good design and the right price is the recipe for success today. Here are several trends we see among consumers, based on a survey we conducted of nearly 10,000 potential home buyers: Casual Living. Our survey shows a significant preference …

Design Sells: Translating design to more strategic home building decisions

Designing a home for today’s consumer is challenging, given the market dynamics, competitive environment, changing demographics and financial and time constraints. Successful designers create from research and experience. They: Know what motivates today’s buyers Understand their lifestyles Know what products …

Renting REO to Stabilize Housing

Thirteen months ago, Lisa Marquis Jackson and I proposed an REO Rental solution in meetings with individuals at HUD, Fannie Mae, Freddie Mac, Treasury and Fed officials, and subsequently published our view here: Blog: Our Proposed Rental Solution. Since we …

Planning for the Future

Our builder clients have found that home buyers have changed dramatically, from the person desiring the largest, most highly decorated home they can afford to a value-oriented, patient buyer. Clearly, this is just a generalization because it’s a function of …

Changing Your Floor Plans to Make Millions More

Rezoning and repositioning your communities can earn you millions. The following is a hypothetical illustration of much of the work we are doing these days. In this example, we offer the builder of a high-density community two alternative scenarios: one …

First Impressions Are Crucial

In today’s competitive environment, you really have to stand out. A potential buyer’s first impression should be very positive. Clean Up the Neighborhood How does the neighborhood look? Is there something you can do to clean it up? Identify the …

The Art of Lofts

While lofts are often considered an art form of their own, making money selling lofts is the greatest art form. Consumers love to visit lofts because they enjoy the creative architecture, the playful interior merchandising, and often a unique variety …

Community and Home Design Must Appeal to Your Target Buyer Profile

Given today’s competitive market conditions, planning and designing for the right buyer profile is more critical than ever. It is important to show model merchandising with hints of the target buyer profile throughout the home through lifestyle photography, room designs …