New Home Trends Institute: Design Trends and Innovations

Here you will find all of our articles with topics that feature NHTI or cover home design trends and innovations.

The Rise of Modern Styles

Three completely independent sources confirm that new home buyers increasingly prefer modern home styles: New home shoppers. 30% of the new home shoppers in our recently completed 2018 Consumer Insights survey prefer a modern exterior style, and 36% prefer a …

Higher-Density Housing in Great Locations Is Catching On

Our consumer research clearly shows that price-sensitive first-time buyers are willing to trade lot and home size for a better location these days. We have a subscription service and searchable database of photographs of the best designed homes called DesignLens, …

Surging Demand for Homes with RV Parking

The RV industry is on pace for record RV shipments this year. The Recreational Vehicle Industry Association (RVIA) estimates that over 400,000 RVs1 will be shipped in 2016. About 9 million RVs are now on the road in the US, and …

Building for the Buyer: A New Perspective for the Housing Market

I recently hosted a panel of three distinguished builders from Florida to discuss the changing demographics of the state and how each builder is targeting the different generations. Below are the primary conclusions based on new generational definitions by decade …

Santa’s Not the Only One Hanging Out on the Roof

Stylish new roof deck designs are wowing buyers and adding tens of thousands of dollars in revenues per house for new home builders. Across the nation in such diverse markets as the Pacific Northwest, Southern California, the Southwest, Texas, and …

5 Tips for Housing Multigenerational Families

Almost 21 million households already live with multiple adult generations in homes not designed for multigenerational living. While we expect the numbers to steadily increase—especially with 44% of new home shoppers wanting to accommodate their aging parents someday—the big opportunity …

Happy New Year: Foreign Buyer Trends You Should Know Celebrating the Year of the Red Fire Monkey

January 27 marks the beginning of the Chinese New Year season that ends on February 22. Since sales will slow while buyers focus on special events and reconnect with loved ones, we thought we should give some sales and design …

Multigenerational Households on the Rise

“We are family.” – Bernard Edwards and Nile Rodgers According to The 2014 American Community Survey, 16.5 million households have two adjacent adult generations living together, which accounts for 14% of all US households, and another 4.6 million households have …

Increased Pet Ownership Inspires New Design Trends

“Happiness is a warm puppy.” – Charles Schultz Several of the best-selling new home designs we found this year incorporate specific spaces designed for pets. More than half of US households own a pet, led by 71% of Vermont households. …

Successful New Home Design Trends

Here are 4 of the 10 trends our DesignLens team published this month, to give you a taste of what buyers are looking for in new homes that they cannot find in the resale market: More light in high-density housing …