Master Plans and Land Development Intelligence

Mega-Masterplans with Multiple Developers

Masterplan developers have learned that they can achieve even more sales and higher prices by joining forces with adjacent land owners to create larger master-planned communities with scale. By working together, they can create a larger community with more name …

4 Successful Amenity Trends

For those who care about designing the best communities possible, this may be the most educational 30 minutes of the year. Dean Wehrli interviews Ken Perlman, our Consulting Principal who logs the most airline miles each year. Ken gives great …

Home Buyer Amenity Preference Shifts

In episode 6 of our podcast, Dean Wehrli interviews one of our Consumer Insights leaders, Steve Burch, about changing community amenities. Click here to subscribe to future episodes. Steve discusses the importance of doing consumer research and segmentation before planning …

Surban: The Next Big Change to the American Landscape

The residential construction industry is shifting away from the suburban template that exploded in popularity in the 1950s to a new template we call surban™. In the analysis below, we will show you some thriving new home development examples and …

Let’s Talk Surban™

  Consulting leader Dean Wehrli volunteered to host our new podcast. You never know what to expect from Dean. Click here to subscribe to future episodes. For episode 4 of our New Home Insights Podcast, Dean talks with our Chief …

Retirees Want More Dogs and Gardens, Less Golf and Pickle Ball

Retiree amenity preferences shift over time. In our book Big Shifts Ahead, Chris Porter and I broke the generations into decade born because the traditional definitions involved far too many years. By doing so, we have been able to identify shifting …

Give Us Music, Fresh Food, Wine, and Cornhole

Boomer masterplan developers still don’t understand us millennials. Their marketing tries to entice us with their version of cool: the flashiest new gadget, the most up to date home technology, or a community social connection. Our research (and my own …

New Home Sales at the Top 50 Masterplans Set a New Record

Home buyers love master-planned communities. More than 28,000 home buyers purchased homes in the top 50 master-planned communities last year. While new home sales grew 9% last year, masterplan sales grew 20%! All 50 communities sold at least 314 homes …

Four Masterplans Exceed 1,000 Sales in 2017

Masterplan sales surged in 2017. The Villages, Irvine Ranch, Lakewood Ranch, and Summerlin all captured over 1,000 net homes sales in 2017. Sales in a number of western US communities swelled, while many communities in Florida and Texas captured fewer …

Three New Masterplan Trends

Pools, playgrounds, and clubhouses are no longer enough to lure home buyers to buying in a new home community. Today’s masterplan developers increasingly focus on making life convenient and enjoyable for their residents. Here are some great examples of community …