National Housing Market Intelligence

Here you will find all of our articles with topics that cover the national housing market.

Housing Roundup for Building Product Execs

In this 12-minute podcast interview, John Burns shares some of our research findings that our building product clients receive regularly. The new normal is 1.4–1.5 million annual US housing starts because of: . Overbuilding. We are still recovering from the massive …

Successful Pivots as the Housing Market Runs Out of Steam

In this podcast, I explain why I believe new home sales and construction have “run out of steam,” at levels many deem to be too low. What’s different this time from prior cycles includes: Banks – Two banking regulation laws …

Majority of Homeowners and Renters Benefiting from the Tax Cuts and Jobs Act

We believe that the Tax Cuts and Jobs Act (TCJA) will likely impact housing as follows: More entry-level home buying in most areas of the country Higher rents, since tenants now have more disposable income Acceleration in Southern migration We ran …

Don’t Miss the Middle

In this podcast, Dan Parolek from Opticos Design shares his insight on a term he coined, “missing middle housing,” which he defines to be the range of housing types between or in the middle of detached single-family homes and mid-rise …

2019 Outlook in 6 Minutes (or a Few Quotes)

    John sat down for six minutes with The Real Estate Guys earlier this year and shared some of our outlook for 2019. Here is the audio excerpt, and below are a few quotes: No construction growth. “[I am] highly confident …

The Monumental Disruption of iBuyers

A new, highly disruptive home-selling option known as iBuyers (instant buyers) has clearly emerged: Home sellers are excited. Real estate agents are nervous. Venture capitalists have been investing heavily. Experienced real estate executives are becoming less skeptical as more and …

Spring 2019: ‘Is This the Last Breath?’

This podcast is so insightful, I almost didn’t release this to the non-paying world. For those of you who are not clients, enjoy this taste of what our clients receive all year long. Enjoy Jody Kahn, Devyn Bachman, and host …

CNBC Nightly Business Report: Home Builders Pump the Brakes on New Supply

Click here to view the video Our Director of Research, Rick Palacios, Jr., spoke with CNBC Nightly Business Report earlier this week. Rick explains that home builders pumped the brakes on new construction in February because: Builders are proceeding cautiously …

Is Social Media Hurting or Helping Sales?

The new home industry has lost market share, capturing only about 10% of total homes sales compared to the historical norm, which is closer to 15%. While most builders are effectively using social media to drive sales, I believe that …

Pricing Clarity from Coast to Coast

In this podcast, our consulting leaders Dean Wehrli, Lesley Deutch, and Pete Reeb provide tremendous insight on the rising incentives required to sell a home today. Dean notes what is different this time: “Buyers have never been more savvy….They’ve never …