National Housing Market Intelligence

Click here to view the video Our Director of Research, Rick Palacios, Jr., spoke with CNBC Nightly Business Report earlier this week. Rick explains that home builders pumped the brakes on new construction in February because: Builders are proceeding cautiously …

The new home industry has lost market share, capturing only about 10% of total homes sales compared to the historical norm, which is closer to 15%. While most builders are effectively using social media to drive sales, I believe that …

In this podcast, our consulting leaders Dean Wehrli, Lesley Deutch, and Pete Reeb provide tremendous insight on the rising incentives required to sell a home today. Dean notes what is different this time:   “Buyers have never been more savvy….They’ve …

The home building industry is rapidly changing in some very exciting ways. New technologies are allowing homes to be built better than ever, while also enabling home buyers to live much more comfortably and conveniently in a new home than …

In our latest podcast episode, CR Herro, the Vice President of Innovation at Meritage Homes, articulates changes coming to the new home industry. Like the car industry in America 30 or 40 years ago, new home builders are facing a …

Margaret Whelan, an industry investment banker who has successfully raised money for several innovative housing companies, explains why this time is going to be different with respect to off-site construction. While there is a wide spectrum of construction possibilities in …

Twitter: @RickPalaciosJr We still hear two housing industry rules of thumb that make us cringe: 5% is still a great mortgage rate. Anything less than 6 months of supply is healthy. First of all, the mortgage payment is what matters, …

Our clients frequently ask, “When is the market turning, and how should I plan for the inevitable downturn?” To answer their question, we advise our clients to assess their tolerance for risk, their short- and long-term investment horizons, their competitive …

. . I had some disagreements with the host of a local mortgage radio show recently. You can listen to the full 14 minutes here or read my summary below: Disagreements The interview was a stark reminder of what most home builders …