Regional Housing Market Intelligence

Strategies to Maximize the Age-Qualified Opportunity in California

25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year. Some are more successful than others. We’ve analyzed nearly 10,000 homes in age-qualified (AQ) California communities and …

Six Florida Housing Trends

From Miami to Jacksonville to Pensacola, here are some exciting trends we are helping our clients implement in 2019: Design diversification. The demographic landscape is changing, and we are seeing new product configurations, architecture, and unit mix to appeal to a …

Strategies for Providing Attainably Priced Homes in Southern California Markets

Affordability is the biggest red flag for builders and capital providers wanting to do business in Southern California. How can home builders provide more attainably priced homes and make a profit? Poor affordability has curbed demand and price growth significantly despite …

Strategies for Success: Navigating DC’s Turbulent Housing Markets

Lately, the Washington housing market has had its share of ups and downs. Mortgage rates are fluctuating, and news headlines are shaking buyers’ and builders’ confidence. Despite the turbulence, we believe there are unique real estate opportunities to provide success …

Midwest Markets Late to the Game—but Ready to Play Ball

The US economic recovery is currently in its ninth year of expansion—and heading into extra innings. While the Cubs, Royals, and Cardinals have all won the World Series during the recovery, the Midwest housing markets have had little to brag about. …

Build It and They Will Move

Our selling season is officially over in Southwest Florida. The beaches are quieter, locals are able to get a tee time, I can finally get a restaurant reservation again, and builders are tallying their sales. Most builders we’ve spoken with …

California Has Density Solutions, but Not Enough New Housing

The big three housing markets—Texas, Florida, and California—all easily topped 100,000 building permits in 2017. Combined, they account for almost one of every three new homes permitted for construction in the US last year. Only one other state (North Carolina …

The Single-Story Advantage: It Might Be More than You Think

Single-story homes are a hot commodity. However, as high land prices and scarce space continue to drive densities higher, the share of single-level floor plans is shrinking. With buyers fighting over a limited supply, we would expect single-story homes to …

A New Home Alternative to Your Hovel

Coastal California home prices have skyrocketed, creating great opportunities for homeowners to cash out and move to a smaller, nicer home. Check out this news clip featuring Dean Wehrli on the trend toward surban™ living. . Click here to view video …

Higher-Density Housing in Great Locations Is Catching On

Our consumer research clearly shows that price-sensitive first-time buyers are willing to trade lot and home size for a better location these days. We have a subscription service and searchable database of photographs of the best designed homes called DesignLens, …