Southern California Regional Intelligence

Here you will find all of our articles with topics that cover Southern California.

Strategies to Maximize the Age-Qualified Opportunity in California

25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year. Some are more successful than others. We’ve analyzed nearly 10,000 homes in age-qualified (AQ) California communities and …

Strategies for Providing Attainably Priced Homes in Southern California Markets

Affordability is the biggest red flag for builders and capital providers wanting to do business in Southern California. How can home builders provide more attainably priced homes and make a profit? Poor affordability has curbed demand and price growth significantly despite …

California Has Density Solutions, but Not Enough New Housing

The big three housing markets—Texas, Florida, and California—all easily topped 100,000 building permits in 2017. Combined, they account for almost one of every three new homes permitted for construction in the US last year. Only one other state (North Carolina …

Houston vs. Los Angeles

With Houston and Los Angeles squaring off to see who has the better baseball team, we thought it would be fun to compare these two massive housing markets. To do so, I turned to our monthly Metro Analysis and Forecast …

3 Secrets to Pricing Infill New Home Projects

In many areas of California, particularly the more built-out coastal counties, an increasing number of projects are being built in older infill neighborhoods. Infill areas often have no actively selling new home projects to use as comps for new deals; …

Inland Empire New Home Market: On Watch for Upgrade from “Warm” to “Hot”

The Inland Empire new home market is showing signs of rapid improvement with rising new home sales volume driven by lower prices than Coastal markets, rising job growth, an increase in the FHA loan limit and low levels of resale …

Competition Mounting as Community Counts Up 6%

Strong housing markets attract competition. Home builder competition in the 33 largest markets in the country has increased 6% over the last year to 8,336 new home communities. These communities represent about 40% of US new home sales. The increases …

Why the Inland Empire New Home Market Lost Its Momentum

New home sales rebounded in the Inland Empire in 2012 and 2013, only to fizzle in 2014 and into mid-2015. What happened? After massive job losses during the late-2000s downturn, positive job growth resumed in the Inland Empire in 2011. …

Big Variety in the 6 Southern California Markets

Our outlook for this year varies dramatically by market and price point. At a high level, there are three major markets on the upswing, one is holding its own, and two are showing signs of slowing. Markets on the Upswing: …

Loan Limits Stifling New Home Sales in California and Arizona

The pool of qualified new home buyers appears to be running thin in California. The median new home price now: far exceeds the current GSE and FHA loan limits in Orange County, San Jose, the San Francisco East Bay, and …