Southern California Regional Intelligence

Here you will find all of our articles with topics that cover Southern California.

The Most Envied MPC in the Country

The top-selling, non age-restricted community in 2010 was the Irvine Ranch. How did they do it? They took the time to listen to their potential customers and redesigned the community. Here is insight about their success that you can apply: Even …

New Riverside Communities Outselling the Old Ones

Several builders have conducted great consumer research (at a minimal cost per house) to help them design floor plans that buyers can’t find anywhere else in the new or resale market. They learned that today’s buyer is much different from …

Featured Market: Riverside-San Bernardino

The Riverside-San Bernardino market has plunged from one of the hottest markets in the country in 2004 to one of the most challenging markets today. The change in numbers is staggering: Job Growth: From 60,800 payroll jobs added in 2004 …