The Light

The Light: Southern California Is Still Golden: If everyone is leaving, why is the housing market so strong?

Categories: COVID-19 The Light

In 2020, we predicted The Great American Move would create new opportunities throughout the nation. Housing demand continues shifting away from dense, high-cost areas to wherever people can find more space and lower costs—be that a new city, a new …

The Light: Behind the Design of the New New Home

JBREC was pleased to be asked to be part of a team assembled by Pro Builder Magazine to collaborate on a concept home for their “Immersive Show Village”  that was highlighted last week at IBSx and is available to tour all year long.  …

The Light: Apartment Rent Forecasts (to Help You Weather Market Shifts)

Categories: COVID-19 The Light

This week we completed our rent forecasts for 127 metro area apartment markets. We maintain a bullish outlook for demand, with some key differences by market. With such a wide variation across the markets, good timing could lead to great …

The Light: Biggest Real Estate Surprises of 2020

Categories: COVID-19 The Light

The housing industry is uniquely positioned to take advantage of lifestyle changes accelerated by the pandemic. While we anticipated many of the trends in previous editions of The Light, we thought we would reach out to of our clients and …

The Light: To Sell or to Rent? That Is the Question

The two brightest spots in the residential space today are for-sale housing and the single-family rental market. And because both sectors are so strong, our clients are consistently asking: “What’s the best option for my project?” We are monitoring both …

The Light: Surviving the Studio Slump

Economic conditions have converged to make life especially difficult for one particular type of floor plan: the studio. We expect demand for studio units to remain depressed in the short term, but we anticipate a post-vaccine snapback will reinvigorate demand, closer to …

The Light: Suburban Apartment Opportunity: Follow the Homes

We just published our Apartment Analysis and Forecast report, and our conclusion is in the title: Sunny Outlook for Suburban; Harsh Winter for Urban Apartments. We believe there is a further niche opportunity for suburban apartments—near rapidly developing new home submarkets. The new home …

The Light: Suburban Migration Benefits Single-Family Rentals

We have all heard the tales of the current renter migration to the suburbs and even to the exurbs in some parts of the country. Until now, the migration story captivating the housing sector has been mostly anecdotal. But we …

The Light: The Great American Land Rush Accelerates

Categories: COVID-19 The Light

In our September 4 edition we wrote about The Great American Land Rush. We noted that the residential land market had fully recovered during the second quarter 2020 from spring’s pandemic-induced uncertainty. Paused land transactions were back in full force …

The Light: Who Is Your Renter?

The national apartment market has fared better than many in the real estate industry expected. Suburban markets are outperforming urban. The pandemic convinced many to look for larger spaces in more value-oriented locations as they embraced working from home. In …