Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right parks in the right locations.
- Pocket parks provide the best bang for your buck across all buyer profiles. 53% of all buyers want pocket parks.
- Children’s play parks make sense only near the communities targeted to young families. 77% of young families want a children’s play park, which is much higher than the 41% of young couples who presumably are planning for kids in the future.
- Build a dog park near the communities targeted to those without children. Households without children are more likely to prefer a dog park than households with children.
- A large central park makes the most sense if you are building a community for young families. Only 29% of all buyers want a central park, ranging from 19% of active adults to 45% of young families.
With 23,000 responses, we can determine at the national and local level what consumers prefer. For more information on how to use our Consumer & Product Insights survey, please contact me (Sidney Pell at 858-281-7221) or any of our consultants.